With increased competition for press coverage and links, your marketing strategies and campaigns need to stand out above your competitors and cut through the online noise. To do this it’s important to always have creativity at the heart of what you do.
No matter what sector you’re in, from legal to finance, your organic strategies can be innovative, creative, and most importantly, newsworthy. Using research and real-life examples, Rosa Mitchell, will explain how to deliver creative organic strategies in sectors that are more traditionally hard to market. She will focus on how by understanding your audience and using divergent thinking, you can elevate your organic strategies and deliver campaigns that are not only better than your competitors but drive meaningful results for your business.