Paid social

We align data, experience and creativity.

We deliver what’s most important to you across growth, efficiency or new customers by blending advanced data solutions with robust creative strategy, along with our wealth of experience.

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Our approach
Paid social services
Measuring success

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Our approach

We leverage three core pillars to excel in paid social: data-driven account management, authentic content creation tailored to native placements, and rigorous testing of all our execution. With a blend of platform expertise and creative innovation, we empower our clients to gain a competitive edge and achieve the returns and efficiencies that matter most to them.

Paid social
services

Paid Social management

Our experts harness the latest platform strategies, tactics and trends to design highly effective campaigns across Facebook, Instagram, TikTok, Pinterest, X, YouTube, and LinkedIn.

Paid Social auditing

Taking a deep dive into accounts across set-up, audiences, creative design, creative messaging, tracking and tagging, we put together actionable recommendations and roadmaps to enhance performance.

Creative strategy

No matter the objective, paid social is a crucial visual touchpoint with your customers, and we put creativity at the heart of our strategies. Combined with audience insight and purchase motivations, we develop controlled testing roadmaps and believe that iterative message testing is essential to outstanding paid social performance.

Content creation

We have in-house creative capabilities built to produce full suites of new thumb-stopping content and adapt your existing assets to the world of social. From hard working mobile-first design dynamic overlays, animated videos, UGC and influencer partnership ads. Alongside this, our social first production team create native content, bringing to life influencer activations and events, and even taking to the streets with vox pops to enhance organic social feeds.

Feed management

Your product catalogue approach shouldn’t be left to the mercy of algorithms, and neither should it sacrifice your brand identity. We work with our partners to optimise your feed for social ads, incorporating dynamic attributes, brand guidelines, and AI to test formats and backgrounds at scale.

Tracking & measurement

Our data specialists deploy strategic first-party data and implement server-side tracking to supercharge campaign performance, whilst our advanced measurement solutions, channel lift studies, and cutting edge MMM modelling help prove incremental success.

Experimentation

Our decision making is grounded in formal testing, giving you maximum confidence your account is moving in the right direction. We use dedicated sandbox testing campaigns to push the boundaries of performance while mitigating risk and leverage our partner status with Meta, Google and TikTok to get you access to new features before your competitors, and sometimes valuable ad credits.

Social activation

Our partner certified paid social team expertly takes organic social and influencer audiences and activates those into customers and revenue using our suite of paid social tactics and creatives.

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Our partners

We’ve worked with some of the biggest brands

Measuring success

Across all of our campaign types, from branding and engagement through to direct response, and from platform data through to MMM models we have a suite of tools to measure the impact of social. We believe that every measurement platform and data set has its place, and offers colour to the picture.