Claire Stanley-Manock
Chief Strategy Officer
Most brands are spending without knowing where their future growth is coming from
We built our Planning offering to change that. One framework, four areas of expertise – so every strategic decision is grounded in evidence, not instinct. Moving you from channel tactics to growth direction.
See how it works ↓
We’ve worked with some of the biggest brands
How we do it
Our approach to Planning
Most briefs are written from the inside out starting with what the brand wants to say, not what the market is ready to hear.
We start with the evidence, then work back to the brief.
By combining business intelligence on what’s driving growth, customer intelligence on what truly motivates your audience, and market intelligence on where the category is heading, we form a strategic direction grounded in research and expertise.
As each project is designed with the unique client needs in mind, the outputs are determined by the scope of the brief – but they will always provide you with a strategic direction, whether it’s in the form of an industry knowledge report, social listening analysis, audience segmentation, customer journey mapping, quarterly brand tracking report, or fully strategic growth opportunity map & recommendations.
Business Intelligence
We explore which products, audiences and revenue streams are actually driving your growth, and which ones have potential left. Our Planning department works closely with internal and client Data, Measurement and CRO teams to link current performance to audience and market intelligence. We’ve developed a suite of advanced proprietary tools such as Spark
Customer Intelligence
The motivations, behaviours and decision triggers that sit beneath your audience’s surface-level demographics. We partner with global customer research organisations like GWI or Brandwatch, as well as with a range of organisations to facilitate more bespoke research projects.
Market Intelligence
We look at where category demand is moving, what competitors are doing, and where the white space is before someone else gets there. Our market intelligence partners range from global data providers like Statista, to market & category specialists such as Mintel, Ipsos or our industry agency partners.
What great looks like
The brands pulling away have one thing in common
The gap between growing brands and the rest isn’t budget, it’s clarity – knowing exactly where growth is coming from, who’s driving it, and where potential opportunity lies for growth.The brands that get this right don’t just spend more confidently. They brief better, move faster, and compound their advantage every quarter.
2
%
Of brands captured 39% of category growth last year. They weren’t bigger — they were clearer on where to play and why.
+40
%
Revenue generated by brands that lead on customer intelligence versus average performers. The gap between knowing your audience and guessing at it shows up directly in the numbers.
$
3.7
tn
Put at risk globally every year by organisations delivering poor customer experiences — the compounding cost of not understanding who you’re talking to.
Working with us
Our Planning offering
Our Planning retainer takes you on a continuous journey – scoring where you are, setting the direction, briefing the channels and refining as results come in. Planning and Measurement flex quarterly based on what you need most.
Not ready for a retainer? Every planning dimension has a standalone product. Solve a specific problem, see how we work, and scale from there.
The team
Built around growth
Our Planning team combines experts from across brand strategy, audience intelligence, market research and competitive analysis. We employ senior strategists, not account managers, with the experience to challenge a brief and the tools to back up their thinking.
What sets us apart is the depth behind the diagnosis. We’re trained in the full range of research disciplines and not just digital data. That means we reach for the right tool for the question, not just the most convenient one.
We don’t just use data. Our team is trained in the full range of research disciplines – so we can get to the right answer, whatever form it takes.
Meet the team
Get started
Ready to find out how you can grow?
Talk to our Planning team about taking the C3 Growth Index, scoping a standalone Audience deep-dive, or building the growth thesis your board will back.