GoTo

Creating a topical campaign driving 100+ links across the states

GoTo is an all-in-one IT management and support system, they have become one of the world’s biggest SaaS companies with 3,500+ employees and over 10 million users.

Client

Service

Digital PR

Year

2023

Our approach

With a brief to deliver links and coverage in the US, we conducted an in-depth content project. Through a combination of data from Google Search Trends and Linkfluence we created an industry report into how industry professionals feel about the adoption of AI within the workforce.

Our strategy

Using Google search data around terms for ChatGPT and Google Bard, along with other AI tools, we researched which states were using AI the most in 2023. We then delved into the data further to look at this on a city-by-city level, looking at which cities in the US had the most positive attitude towards AI using Linkfluence sentiment analysis. With a topical concept, supported by solid data and expertly executed by the PR team, we were able to achieve amazing results.