Award-winning Digital PR agency

What is digital PR?

Digital PR is a strategy used to increase a brand’s online visibility, authority and awareness. It focuses on earning high-quality coverage and backlinks from trusted publications, helping to improve search rankings and drive meaningful traffic to your site. By combining creative storytelling, data and outreach, Digital PR allows brands to reach the right audiences in the right places. Strategies can vary depending on business goals, but are always tailored to ensure they resonate with each brand’s target audience.

How effective is digital PR for link building?

Digital PR is one of the most effective strategies for link building. It focuses on earning high-quality backlinks from authoritative publications, which play a key role in improving search engine rankings and overall site authority. Strong Digital PR campaigns not only drive consistent link acquisition, but also increase visibility in search results and build brand awareness through trusted media coverage.

How does digital PR effect search performance?

Digital PR enhances brand’s SEO strategy by earning high-authority backlinks from news sites that are otherwise difficult to obtain. When a brand is consistently mentioned in the media in relation to specific, relevant topics, search engines recognise this as a trusted authority. This credibility reinforces your SEO efforts, making it much easier for the website to rank for its target keywords. 

What’s the difference between links and mentions?

Both mentions and organic links are of SEO value, but for different reasons. Organic links are hyperlinks from one website to another that pass authority and therefore ranking power. This is a way to help Google determine how a page ranks and are somewhat of a vote of confidences for your content. More high-quality, relevant backlinks mean that a page is more likely to rank well. These links also bring referral traffic and can improve engagement. However, links are no the only factor for a page to rank well. 

Mentions refer to the mention of the brand but without a hyperlink and can still have indirect SEO value, especially in times of AI overviews. Google understands and associates brand mentions as trust signals and these mentions can help build brand visibility and authority. Nonetheless they don’t pass PageRank like links do, so they don’t directly boost rankings. A healthy brand profile is a mix of brand mentions as well as organic follow and no-follow links. 

How does digital PR help AI performance?

Digital PR optimises AI performance by prioritising brand authority over traditional indexing. While standard SEO focuses on backlinks, AI models like LLMs prioritise brand mentions in high-authority contexts. By securing consistent coverage in relevant topical clusters, Digital PR builds the search volume and the buzz required for AI to recognise and recommend a brand for its core expertise. 

What can my brand expect to achieve from digital PR?

While exact results depend on your brand’s goals and chosen strategy, but the ultimate objective is to achieve higher visibility, improved rankings, and long-term authority. 

Can you work with in-house teams?

Yes! When working with internal PR teams, we have plans in place to ensure the work runs as smoothly as possible. This includes shared roadmaps, cross-checking of contact lists as well as regular comms and check-ins to align strategies. 

Can you integrate traditional PR methods into strategies?

Yes, combining digital and traditional PR is a great way to amplify the product and brand messaging. By combining offline tactics, such as broadcast interviews, print features, and thought leadership with digital execution, we build a strong level of brand authority. This hybrid approach ensures your brand isn’t just found via a link, but is recognised as a trusted, credible leader across every relevant channel to target your audience. 

Can you work with regulated industries?

Absolutely! With years of experience in various sectors, we have a wealth of experience in regulated industries. We will always tailor our strategies specifically with your brand’s needs in mind to achieve the best possible results. Examples: SumUp, Action Network. 

What are the metrics you report on for digital PR?

We are able to report on a number of metrics, such as brand mentions, organic links, visibility, social engagement, and SEO rankings. We will also breakdown results based on follow vs no follow links, report on syndications, and more. On top of that, our team has developed their own tool that offers a deep dive into these metrics and reports on any changes over time. 

What types of campaigns do you run and how long do campaigns take to run? 

We separate between reactive, proactive, and planned campaigns. Reactive campaigns are quick fire projects that respond to breaking news with a speedy turn around, while proactives are usually data-led stories specifically designed to build authority around your brand and products. Finally, planned campaigns are larger projects that usually include on-site content and designs. Across all three approaches, outreach timelines are strategically adjusted based on seasonal trends, relevant awareness days, and the specific nature of the campaign to maximise results. 

What markets do you work in?

We have a large UK and international Digital PR team with native speakers from across the globe, including Germany, France, Spain and Greece. We are able to create campaigns for any markets with valuable insights from our experienced team. 

Do you do digital PR training?

We regularly organise training sessions with brands as well as our own marketing events, like Digital Bites! Get in touch with our team to find out more.