Content Marketing

The distribution of creative, memorable,

relevant content

Content gets your brand or product in front of the right people at the right time, and drives a desired reaction. This could be increased visibility, rankings, or conversions.

We connect the dots between SEO, paid media, social and PR to ensure that our content marketing campaigns deliver quality links and social shares, resulting in an increase of converting traffic and organic visibility. By drawing insights from multiple channels, we can work towards one united goal.

In short, our campaigns work harder and deliver more.

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Content Marketing

Our approach

The best content marketing campaigns start by knowing your audience, and having a great idea. We run research into the conversations your audience is engaging with, the sites that your customers read, and their online behaviour. Only after analysing all of this, can we create a campaign topic we know works for the media, and for your existing and potential customers.

Our PR and content specialists analyse the media daily, so we know what topics the press like and dislike. Using this insight, we create campaigns that work hard to make your brand famous, and your customers loyal.

CONTENT MARKETING SERVICES

SOCIAL MEDIA

Our social experts create strategies that engage and grow your social following across key channels such as Facebook, Pinterest, Instagram, Twitter, LinkedIn and YouTube.

DIGITAL NEWSROOM

Our PR specialists can run your media enquiries, deal with press questions and run reactive campaigns.

OFF-PAGE CONTENT STRATEGY

From creative content to analysing data insights, our content team know how to create and implement off-page strategies that deliver results.

ON-PAGE CONTENT STRATEGY

Alternatively, we can create on-page strategies too, crafting engaging content that targets relevant keywords, to increase rankings and organic traffic to your site.

NEWSJACKING

Our PR newsroom monitors the news daily, while also planning ahead for scheduled events. We can take a story that breaks in the media and land high-tier relevant links for you within the hour.

Content Marketing

Transparent reporting on your content marketing campaigns.

The creation and promotion of a content marketing campaign is crucial, but it doesn’t mean anything if you don’t measure the effectiveness of it.

Before we begin the ideation stage, we’ll speak with you to find out exactly what you want to achieve, and if there are any specific publications you’d like to be placed in.

A great content marketing campaign isn’t just outreached once. We’ll build bespoke media lists, creating a targeted story angle for each one; and we’ll report our results back to you on an on-going basis.

Transparent reporting is extremely important to us, as it can help to shape future content campaigns we create for you.

35
increase in linking domains
185
links built in two months

Delivering unprecedented link acquisition, digital revenues and organic growth for thortful

Content Marketing

Content consultancy and training

Do you want to discover how to create a content marketing strategy full of ideas that drive links and social shares? Or perhaps you want to find out how you can make your previous campaigns work harder?

Our content specialists can run in-house or external training that’s tailored to your team. Whether you’re a complete beginner or a total pro, our bespoke nature means you can get the most out of your training session.

As a content marketing agency, we can also work with you on a consultative basis, on-hand to answer questions and give advice as and when you need it. Our team of content and PR strategists are experts in their field, regularly speaking at events, and blogging externally.

Contact us today to start achieving unprecedented results.