Content Marketing

Content marketing is the distribution of creative, memorable, relevant content.

It gets your brand or product in front of the right people at the right time and drives a desired reaction. This could be increased visibility, rankings, or conversions.

A successful content marketing campaign utilises insights from all marketing specialisms, delivering results across multiple channels while working towards a united goal.

We connect the dots between SEO, paid, social and PR to guarantee that our content marketing campaigns deliver PR links, social shares, converting traffic and organic visibility.

In short, our campaigns work harder and deliver more.


Our approach to content marketing

It starts by knowing your audience and having a great idea. We run research into the conversations your audience is engaging with, the sites that your customers read, and their online behaviour. Only after analysing all of this can we create a campaign topic we know works for the media and for your existing and potential customers.

We analyse the media daily, so we know what topics press like and dislike. Using this insight we create campaigns that work hard to make your brand famous and your customers loyal.


Our content marketing services

Social media

Our social experts create strategies that engage and grow your social following across key channels such as Facebook, Pinterest, Instagram, Twitter, LinkedIn and YouTube.

Digital newsroom

Our PR specialists can run your media enquiries, deal with press questions and run reactive campaigns.

Offline content strategy

From creative content and technical updates, to audits and roadmaps. Our content team has the PR and SEO knowledge to ensure our words deliver results.

Digital PR

We understand and use traditional PR values and practices to generate online results that perform for all areas of your business.

Newsjacking

Our PR newsroom monitors the news daily while also planning ahead for schedule events. We can take a story that breaks in the media and land high-tier relevant links for you within the hour.

Training

Our PR specialists offer training courses for beginner and advanced PR experts, explaining how to adapt your approach to make your campaigns land links in national publications.

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