Google Cloud launches Gemini enterprise for CX globally
SEO

Gemini Enterprise for CX: What does this mean for ecom brands?

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Google has just announced Gemini Enterprise for CX.

This is an absolute gamechanger for SEO, as the shopping agent aspect means users can now discover, vet and purchase products without having to go to a brand’s site – a huge development in the world of ecom SEO. 

How it works in practice

Customers who search for something like “I’m looking for a king size grey divan bed, and have a budget of £2,000” will be presented with a range of options, without having to further clarify these factors. The shopping agent will also take into account things like previous purchase history, and stock availability, to provide users with a shortlist of products that are most relevant to them. 

With consent, it will then add products to users’ baskets; and if brands invest in the customer experience aspect, it can even manage the post-purchase process to. 

The key differentiator

It’s not just written searches the agent can understand – it’s voice, image, and video too. This is a huge leapfrog over OpenAI, who launched single-cart purchases with ChatGPT in the US for Etsy users back in Sept 25, but has yet to launch this across countries, enable multi-basket purchases, or expand beyond Etsy.  

What brands should do now

Brands need to stop shying away from AI! If brands don’t start looking at this as a potential revenue stream, while their competitors do, they’re going to miss out six months down the line, and struggle to close that visibility gap.  

Luckily, optimising for ecom searches in AI is still best-practice SEO, so investing time in this area benefits brands across both AI and traditional search: 

  • Optimise landing page and product pages – incorporate keywords, add in trust signals, and implement relevant structured data. 
  • Optimise organic shopping listings – incorporate keywords, ensure variants are added in, and information is identical to on-site product pages. 
  • Optimise images – make sure they’re high-res and fast loading, add in alt text, have a neutral background with good lighting, and for fashion brands, ensure they’re model-worn. 

What’s next?

ChatGPT has announced from 26th January 2026, they’re going to take a 4% cut on every sale made through its checkout; with Shopify merchants able to opt in to sell directly through the likes of AI Mode, ChatGPT, and Gemini.

Unless other LLMs start taking a cut too, then we’re predicting brands with smaller ticket items are going to steer away from ChatGPT in the short-term, and focus pushing sales across other LLMs, as well as via traditional Google Search.

However, this latest push is surely going to mean that paid ads will be appearing very soon, to take advantage of the commercialisation of LLMs.

Want to learn more?

Join our upcoming LLM training in Manchester, where we’ll be breaking down exactly how to optimise for this new era of search; or take a look at our GEO SEO approach, to help drive your visibility across both traditional and AI search.

Register your interest