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This whitepaper covers how AI search, LLMs, and generative features are reshaping visibility in the cosmetic and medical procedure industry. Using real-world examples, we show how clinics can optimise for AI-driven search, capture patient attention, and stay competitive across organic, AI, and social channels.

This whitepaper covers an introduction to the emerging LLM visibility landscape, the growing role of AI search in organic performance, and how brands can begin measuring their presence across major LLMs. We also compare the leading AI search visibility tools on the market, outlining their key features, limitations, and where each tool is best suited.