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C3 hit BrightonSEO this April to talk shop and soak in the latest search expertise. From the evolving foundations of search to our own Britt Deller’s standout session on data measurement, this blog covers the key takeaways you need to know from the world’s largest SEO conference.

Whether you run a small local business or a large enterprise, understanding how AI can impact your local SEO strategy is key to staying ahead of the competition and for increasing your features within LLMs (large language models). This blog explores the evolving relationship between local search and AI, providing actionable strategies to optimise for both traditional search engines and AI-driven platforms.

This guide will cover how brands preparing for seasonal peaks can plan and create content for large-scale sports and entertainment events throughout the year.