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This whitepaper explores the recent changes to SERPs and what this means for the fashion and tech reseller industry today. We cover the advancements of AI search, LLMs, and generative features, analysing how they play a hugely influential role in visibility for e-commerce brands. Using real-world examples from established brands, we explore how resellers appear in AI and what this means for attracting customers. We also take you through some best practices to help you stay ahead of the competition online.

This whitepaper covers how AI search, LLMs, and generative features are reshaping visibility in the cosmetic and medical procedure industry. Using real-world examples, we show how clinics can optimise for AI-driven search, capture patient attention, and stay competitive across organic, AI, and social channels.