In Q3 2024, we launched ParkVia’s True Cost of Holiday Transport digital PR campaign, analysing airport parking, fuel, and public transport costs across Germany and Spain. By aligning timely travel insights with national and regional trends, we secured 37 high-quality media placements with an average DA of 64, boosting ParkVia’s visibility, authority, and organic traffic.
Placements across Germany & Spain
Average DA
ParkVia is a leading online parking reservation platform that connects drivers with parking spaces at airports, city centres, and transport hubs worldwide. Currently available in 42 countries, ParkVia aims to streamline the parking experience by offering convenient and user-friendly booking solutions. The brand is focused on expanding its presence in new markets, leveraging innovative technology and localised strategies to enhance its global footprint and meet the growing demand for seamless parking options.
We were tasked with creating and executing a Digital PR campaign for ParkVia across a three-month period to position them as a thought leader in the travel sector while increasing their website authority through high-quality backlinks. The campaign aimed to resonate with audiences in both Spain and Germany by highlighting practical, data-driven insights into travel costs, helping travellers make informed budgeting decisions.
The four core objectives of the campaign were:
This structured approach ensured that the campaign was strategically aligned with ParkVia’s aspirations to expand its influence in key European markets.
To effectively position ParkVia as a thought leader while building authority for their website, we devised a multi-faceted digital PR campaign focussed around the True Cost of Holiday Transport. This involved analysing parking costs at airports in Germany and Spain, along with petrol prices and public transport fares in major cities across these countries.
In both markets, we used a two-tiered approach to our strategy, with a focus on national travel trends around the peak travel planning periods as well as a detailed regional analysis of transport costs in specific cities, enabling travellers to budget more effectively and identify cost-efficient travel options on a local scale. By aligning our data with seasonal travel discussions, we secured coverage in both national and regional publications.
For press outreach, we created various culturally relevant angles to fit different regions within each country, and various industry niches to reach our target audience -for instance, taking into account the change in cost of petrol in each Spanish city With our knowledge of each market and our in-house experts and native speakers, we were able to drive backlinks to ParkVia’s site and supporting blog content, which further increased organic visibility and traffic.
With ParkVia’s key target audience being travellers with cars who need long term parking, we looked at local data for big cities with airports in Germany and Spain.
Based on our EU team’s expertise, we knew that regional angles perform well, so we created angles based on the data we had for each city. For example, “Airport parking prices: X is the most expensive/least expensive”, focusing on local papers, which landed results in well-known publications, such as Schwäbische Zeitung, Westdeutsche Allgemeine, and fvw Travel Talk.
In Spain, headlines like “Sevilla airport is the third cheapest for parking in Spain” led to results in well-known publications including El Economista, El Español and Ok Diario.
As we collected data not only on parking prices, but also on fuel, we were also able to vary outreach angles, for example: “Fuel prices in big cities: Increases up to 50 % in 4 years”, which helped increasing the number of high-quality links.
Placements across Germany and Spain
Average DA
Average views
Engagements and social shares
Want to know more?
