C3 & Meta: Beyond Performance
Paid Media
Driving performance through key moments of value.
A high performing paid media campaign will reach and influence potential customers, at a time that’s right for them, on a platform and in a format that engages them. High and low performing factors are identified such as the content read, the video viewed or the keyword searched, as well as factors such as the time of day, the person behind the ad and the device. By optimising towards these moments in real time, budget can be allocated to top performing factors, reducing account wastage and driving bottom line business growth.
Our approach: A solid data foundation
Working with the platforms to deliver industry leading campaigns. Automation is embraced and released, but only once a solid data foundation has been implemented to ensure the systems are herded towards high value real business outcomes.
First party data enriches acquisition, retention, and reengagement strategies, alongside creative which is at the forefront of all campaigns. Full funnel connected agnostic planning leverages cross channel insights to drive users from awareness through to conversion and loyalty and measures the appropriate success metrics along the way.
Paid media
services
Media strategy
Working alongside your in-house teams, we develop media strategies that reach audiences where they spend time online with media that delivers.
Search
We ensure campaigns are well structured, algorithms are tightly controlled, and ads are always relevant. From this strong baseline we continually develop campaigns and mine for new opportunities.
Shopping
Working with in-house teams and buyers, our PPC specialists optimise your shopping campaigns to ensure your priority products get the highest visibility against relevant searches.
Feed management
Drive higher visibility and stronger shopping performance through rigorous ongoing shopping feed management.
Paid social
Deliver high performing campaigns with thumb-stopping creative, consolidated campaigns and solid server to server measurement.
Display & video and digital ATL
Reaching your audience away from the search results with creative prospecting and retargeting to drive awareness, consideration and incremental traffic and results.
PPC
With Google blackboxing more of its products, we work with the algorithms rather than against them. High performing campaigns are achieved through tightly controlling Google and through automation layering to deliver stronger bottom line business results.
YouTube Ads
YouTube Ads are a powerful way to reach engaged audiences at scale, but success requires more than just great creative. We leverage data-driven strategies, audience insights, and automation layering to maximise performance.
Our partners
We’ve worked with some of the biggest brands
See the results for yourself
We know we can talk a big game sometimes – but we can back it up with results too.
Paid media tools
We have a suite of paid media tools that have been built in-house by our team of data science experts. Created to solve real business problems and tackle gaps in off the shelf solutions, our tools help us make smarter decisions and optimise our marketing effectiveness.
Tailored and transparent reporting
Before we begin a paid media campaign, we’ll work with you to determine your priority KPIs. That way, we can set up the relevant tracking, and ensure all elements of the campaign are optimised to their respective objectives.
We believe in total transparency when it comes to reporting and results. Your real-time dashboard will reflect your chosen KPIs, and show you the inner workings of your campaigns, not just top-line results. In essence you see what we see.
Consultancy and training
Our Paid Media specialists upskill in-house teams across strategies, platforms and tactics to help you deliver optimised media plans and campaigns with strong business outcomes.
Meet the team
Claire Stanley-Manock
Chief Strategy Officer
Will Levitt
Paid Media Director
Will Brittain
Head of Brand Media
Charlotte Sharpe
Paid Media Team Lead
Sophie Davey
Paid Media Team Lead
Harj Kalyan
Digital Analyst
Timur Berent
Senior Paid Media Manager
Chris Dutton
Senior Paid Media Manager
Ricky Sayles
Paid Media Manager
Andreea Popa
Senior Paid Media Manager
Subhash Herur
Advertising Manager
Ricky Sayles
Paid Media Manager
Tash Carlisle
Senior Brand Media Manager
International paid media
Our global digital marketing expertise means we can work on paid and organic strategies worldwide. Using a data-led approach and local knowledge, we can implement paid media campaigns to drive lead acquisition and deliver real results for your business. From Google to Bing, Baidu and Yandex, our team have experience across Paid and Organic search engines and DSPs globally.
FAQs
What is paid media?
Paid media is advertising you pay for such as search ads, shopping ads, display, video, paid social and so on. You’re buying visibility rather than waiting to earn it. For ecommerce and retail brands, it’s the fastest way to drive revenue at scale.
What is PPC?
PPC means pay-per-click. You pay when someone clicks, not when your ad shows. It’s the model behind paid search, shopping, and most display. Every click is measurable. Every pound is trackable.
What is paid search?
Paid search puts you at the top of Google or Bing when someone searches for what you sell. You’re capturing demand that already exists, people actively looking, ready to buy. You are showing your brand at the exact moment someone wants you.
What is Google Shopping?
Google Shopping shows your product image, price, and reviews directly in search results. No keywords. It’s all driven by your product feed. Users see what they’re getting before they click. That means higher intent traffic and better conversion rates. But only if your feed is built to win.
What is Performance Max?
Performance Max is Google’s automated campaign type. One campaign, every channel Search, Shopping, Display, YouTube, Gmail, Discover. Google’s AI decides where your ads run and who sees them. PMax rewards the brands who feed it properly and punishes the ones who let Google run unchecked.
How does paid search work?
You bid on keywords. When someone searches, an auction runs. Google weighs your bid, ad quality, and expected performance to decide who wins. You pay when someone clicks on your ad. Simple, but the difference between profit and waste sits in the details which terms you bid on, how you structure campaigns, what you’re willing to pay for a customer.
How does Google Shopping work?
Your product feed does the work. Titles, descriptions, images, prices, & stock, Google matches these to searches. No keywords to manage. Feed quality and structure is everything. Better data means better visibility. Most brands underinvest here and leave Google to deliver whatever it feels like.
How does Performance Max work?
You give Google creative assets, audience signals, and a conversion goal. The AI builds ads and finds customers across every Google surface. You get less control and less visibility than traditional campaigns. But the trade-off can be worth it, but only with the right inputs, the right structure, and someone watching the machine.
Do you handle creative or just media buying?
We can do it all, from writing ad copy and optimising product feeds to landing pages, video, and broader creative. Or if you have an in-house creative team, we can work with them too.
How do you report on campaign performance?
We show you what’s working, what isn’t, and what we’re doing about it. If something’s off, you’ll know before the report lands. We use live dashboards to show you what happened yesterday that are tied to commercial outcomes revenue, ROAS, acquisition cost and anything else that’s important to you. Not 40 slides of charts you’ll never read.
Do I need a paid media agency?
If you’ve hit a ceiling, lack in-house expertise, or want specialists who live in these platforms every day – yes. You get experienced strategists without building a team. If you’ve got internal capability and want a second opinion, we do consultancy too. Either way, the goal is the same, fast growth.
Want to know more?