C3x is more than an integrated platform – it’s our vision for connecting decades worth of expertise, proprietary technology and AI into one intelligent system.

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Smarter budget decisions

Know where your marketing spend will work hardest before you commit, not months after. Our streamlined MMM modelling shows you exactly which channels drive impact and where to reallocate for maximum ROI.

Clear cross-channel impact

Stop viewing campaigns in isolation. Understand how paid, organic, creative and brand activity amplify each other, so you can make confident decisions based on the full picture of marketing effectiveness.

Creative human-led strategy

With our proprietary AI (Merlin) managing the analysis, our specialists focus on what machines can’t do: creative thinking, strategic innovation and the human intuition that turns data into campaigns that your audience feels and acts on.

Precision planning
Smarter execution
Content mapping
Performance insight
AI-amplified expertise

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Precision planning

Through our streamlined MMM, know where your marketing budget will work hardest before you spend it, not months after.

What it delivers:

Marketing mix modelling in days, not months
Cross-channel attribution that shows true impact
Budget reallocation recommendations based on performance data
Future performance forecasting for campaign planning

Smarter execution

We track your LLM rankings so you can see how you perform in AI-powered search results versus competitors—so you can optimise for how people are actually finding information.

What it delivers:

Visibility into your brand’s presence across LLM-generated responses
Competitive benchmarking to identify ranking gaps

Content mapping

Identify content gaps your competitors have missed and spot quick-win opportunities for page-one rankings.

What it delivers:

Competitive content analysis that reveals untapped opportunities
Real-time duplicate content detection and optimisation recommendations

Performance insight

Track campaigns with real-time social trend intelligence—identify what’s gaining momentum in your market before it impacts your results.

What you get:

Campaign performance monitoring integrated with live social conversation tracking
Trend identification that surfaces emerging topics, themes, and audience interest shifts
Sentiment analysis providing emotional context on trending conversation

AI-amplified expertise

Our AI agent, Merlin, captures the combined knowledge of our specialists—giving instant access to training, methodologies, insights and intelligence. For the first time, our people’s expertise is connected, amplified and accessible through a single, evolving platform.

What it delivers:

Your account lead’s expertise amplified by insights from across our specialist teams
Quicker turnaround on strategy, reporting and recommendations—without sacrificing depth
What’s driven growth across hundreds of campaigns, applied to yours