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We’re excited to announce today we have been appointed by UK-based flooring retailer Tapi. We have been brought on-board to deliver a connected strategy across SEO, content, digital PR, organic social, and paid social. Our brief is to support Tapi in their goal to not only become the UK’s number one flooring retailing, but to also become known as the leading brand for their customer experience.

We were chosen following a highly competitive pitch process, and stood out due to their cross-channel approach, sharing learnings from paid and organic strategies to help drive performance. In addition, we also have strong experience in the homeware market, working with leading UK kitchen brand Wren Kitchens, and Leeds-based home builder Strata Homes; and were recently appointed by leading UK homeware retailers Barker & Stonehouse, and Domu Brands.

connective3 CEO Tim Grice commented:

It’s amazing to be working with Tapi to unlock growth across their digital channels.  Like connective3, Tapi has huge ambitions; and this paired with an appetite to connect channels made for a perfect fit. We’re looking forward to working with the team to push performance to the next level and continue to lead the market.

Johanna Constantinou, Brand & Marketing Director

A key priority for us in 2022 is to amplify our brand to not only show the great products we offer, but the customer service that accompanies it. To do this, we knew we had to select an agency partner where the full customer journey is considered in the creation of a digital strategy. connective3’s cross-channel approach, sharing learnings from paid to organic, really spoke to this objective, and was key in our decision to appoint them.

connective3 have a ‘test & learn’ based approach, which aligns perfectly with our recent paid activity, where we conducted controlled audience performance experiments, to manage the impact of the IOS14+ roll out.

James Stringer, Digital Director, Tapi:

connective3 are an ideal partner for Tapi. Both are young companies, hungry for growth, with deep expertise in their respective areas. What we really liked was their truly connected approach to joining up digital strategy, driving performance through amplification of messaging across channels, and constantly learning. I have every confidence that with their support, we will continue our growth towards being the market leader.

About Tapi:

Tapi Carpets & Floors was founded in 2015 by a group of 10 people who were passionate about flooring, with the goal of wowing customers at every step of their journey, making inspiring flooring reassuringly simple. Tapi prides themselves on:

  • £170m+ turnover
  • Over 160 stores nationwide including concessions within Homebase, with many to come in 2022
  • Strong focus on customer service – over 40,000 reviews on Trustpilot with an average rating of 4.8 stars

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