Welcome 
to our insights

This guide contains everything you need to know about PR in Germany, how Digital PR manoeuvres the digital media landscape, and the best strategies for your German Digital PR campaign.

Our latest study explores what really happened when Amazon pulled out of Google Shopping. While many expected CPCs to shift dramatically, the data showed a different story.

This comprehensive guide explores how organic search is evolving in 2025. Learn what Google’s AI mode means for marketers, how to optimise for emerging features like AI overviews and social search, and ways to measure success across every format.

This comprehensive guide explains how the search landscape is changing. We explain what’s new in 2025, tips on how to get your videos to rank and how to tie it back to your on-page content strategy.