BrightonSEO April 2026
Barker & Stonehouse: Precision SEO campaign
51% increase in organic revenue using Precision SEO for “garden furniture”
Overview
Barker and Stonehouse wanted to increase online organic revenue for “garden furniture” products which had previously been neglected. We implemented our Precision SEO framework to identify peak seasonal demand, align content and technical strategy in advance, and build strong topical authority around key product categories. By combining data-led keyword planning, on-site content enhancements, E-E-A-T-led PLP content optimisation, and targeted Digital PR, we improved visibility for high-intent search terms at the most critical time of year – driving significant gains in rankings, traffic, and ultimately revenue.
Client
Service
- Digital PR
- SEO
Year
2026
29
pieces of PR coverage
88
%
increase in organic sessions to “garden furniture” landing pages
57
%
increase in top 10 ranked “garden furniture” keywords
What we did
At the start of the campaign, we collated sales data and organic search trends using Google Keyword Planner to identify the peak season for garden furniture, which was the end of May.
We then planned our campaign activity 6 months in advance to ensure target keywords were ranking in prime positions in time for peak season, when people were searching the most.
Precision SEO strategy
Alongside general website technical optimisations, to strengthen the overall health and performance on the website, our strategy involved:
On-site content
Blog and guide content targeted to the audience focused on garden furniture tips and styles. With an aim to build topical relevance, capitalise on TOFL searches and strengthen internal linking, and inspire the target audience.
Example content:
PLP content strategy with strong E-E-A-T principles
We created PLP content on garden furniture pages and we incorporated UGC on page by adding testimonials and customer images to show ‘real home’ imagery. We also used real customer questions to add FAQs on-page to bolster helpful content.
Digital PR activity
Our Digital PR campaigns had a strong ‘garden’ focus and aligned with our on-site content, driving links to commercially relevant pages in the garden furniture folder, or campaign blogs that linked internally to target category pages. For example, we curated a ‘Garden Value Report’ campaign, as we saw YoY media interest around garden design, garden uses, and how much value a garden can add. We commissioned a survey, from which we gathered a plethora of garden-related data to use as the springboard of a range of garden angles, targeting both B2B and B2C interiors publications. This approach resulted in 29 pieces of coverage, including 12 unique links, and a 55% link rate to garden furniture pages.
The results
88%
increase in organic sessions to “garden furniture” landing pages
57%
increase in top 10 ranked “garden furniture” keywords
51%
increase in organic revenue to “garden furniture” landing pages
29
pieces of PR coverage
Their core key terms “garden furniture” and “outdoor furniture” increased from outside of position 100, to 3.
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