Gambling.com

“City Clash: The Ultimate Derby Showdown” is an interactive fan engagement campaign designed to settle one of football’s fiercest debates – who truly owns the city? This nationwide initiative tapped into the passion and rivalry of four of the most iconic and intense football derbies, bringing local football fans face-to-face in a fun, digital battle. Fans had the opportunity to cast their votes on who they believe will come out on top in each derby and determine which team has the ultimate claim to city dominance.

The campaign featured interactive billboards strategically placed in high-traffic areas across the country. These billboards invited passers-by to participate in the voting. By scanning a prominent QR code on the billboard, fans can quickly accessed the campaign landing page, where they can vote for their team and instantly engage in the rivalry.