Google Demand Gen Campaigns
Turn attention into action.
Google Demand Gen campaigns are a powerful way to connect with customers early in their buying journey, which is exactly why we use them as part of our wider brand media approach to effectively bridge the gap between awareness and conversion.
Combining creatives built for discovery with powerful audience targeting across YouTube, Discover, and Gmail, we help brands create attention, nurture demand, and guide customers seamlessly through the next stage of the funnel.
What are Demand Gen campaigns
Demand Gen campaigns are Google’s solution to discovery-driven advertising, and they allow brands to reach high-intent audiences across Google’s most visual surfaces.
But this isn’t about spraying impressions everywhere and hoping for clicks; it’s about using rich creative formats, precision targeting, and automated bidding to create meaningful engagement that drives action.
Why Demand Gen matters
Many marketers invest heavily in Search and Shopping but miss the chance to shape demand earlier in the journey.
Demand Gen is the measurable entry point into brand building. It puts your brand in front of relevant audiences before they search – helping you build consideration, warm up future converters, and ultimately improve the efficiency of your lower-funnel campaigns.
Our approach: Connecting creative, data & results
Creatives that work harder
Standout creatives are key to success in Demand Gen, and our in-house team and sister agency, Powerhouse, are dedicated to producing scroll-stopping videos, carousels, and image assets designed to win attention and drive clicks.
We also frequently repurpose top-performing paid social creative learnings, giving your campaigns proven content from day one.
Audience first planning
Using Google’s audience insights, first-party data, and our own behavioural research, we build targeting strategies that focus on the people most likely to engage and convert.
Whether it’s interest segments, in-market audiences, or custom intent targeting, we ensure your campaigns are precision-built for your business goals.
Measurement
Our data team uses privacy-friendly measurement tools, conversion lift studies, and full-funnel attribution to prove the business impact of your campaigns. We track what we know matters most to you: leads, sales, revenue.
Our Google Demand Gen services
Campaign strategy & setup
Audience planning, creative strategy, and campaign build.
Creative production
Image, video, and carousel ads designed to drive attention.
Always-on optimisation
Continuous testing, strategy refinement, and campaign optimisation.
Full-funnel reporting
Transparent performance reporting with a focus on meaningful results.
Ready to get started?
Whether you’re running search, shopping, or social, we can help you unlock new growth by connecting the dots between brand and performance.