BrightonSEO
Marketing Mix Modelling
Streamlined Marketing Mix Modelling, powered by AI – delivering you bespoke insights, fast.
Innovation connects everything, it’s the engine that powers unrivalled growth for our clients. By combining emerging tech, AI, and cross-functional marketing expertise with our agency specialist team we deliver what others can’t: measurable results that outpace the market.
Developed by our innovation team our proprietary streamlined Marketing Mix Modelling (MMM) tool measures and optimises the incremental impact of marketing and non-marketing activities across all channels.
Through combining our proprietary technology with data science, we can deliver actionable insights for strategic budget allocation and performance optimisation – allowing you to make informed marketing decisions, fast.
What is MMM?
MMM offers you a unique holistic view to show the marketing opportunity from your channel mix. We’re able to consolidate your owned data to deliver a custom report to help you with planning and forecasting for your spend, with industry benchmarking to help you hit your target CPA on a channel-by-channel basis.
Why do you need MMM?
Measuring the impact of your marketing spend, cross channel, has always been possible but with most traditional MMM models requiring significant time and financial investment to build, this hasn’t always been accessible to marketers. Impact offers a solution to this, and helps marketers to:
Optimise spend
Reduce wasted spend, through a full overview of your channel mix, your investment and the potential market opportunity there, allowing you to spot where you can increase or decrease spend to drive performance.
Streamline insights
Achieve a singular view of marketing activity across your marketing channels, with insights delivered in as little as 48 hours, reducing time spent reporting and making this far more cost effective than traditional MMM solutions.
Gain advantage
Gain competitive advantage through bespoke brand and custom industry insights, built around your sector.
The tech
C3 Hub, our proprietary data engine, processes data through five key stages:
01
Data collection & assessment
02
Automated data processing & cleansing
03
Advanced exploratory analysis
04
Model building & evaluation
05
Channels covered
Impact can aggregate data from both online and offline channels such as:
Paid Search
Paid Social
Display Advertising
Programmatic
Organic Search
(as a performance factor)
Email Marketing
Television
Radio
Out-of-Home
Direct Mail
Who is Impact for?
The ideal users of MMM are brands with an already established analytics structure who are investing across multiple marketing channels and looking to drive data-driven optimisations from their data.
All we’d need is analytics access, to a minimum of one year’s historical data, your performance data on a channel level, and an overview of your core KPIs then we can create your custom report.
Clients already using C3 MMM
Ready to get started?