weloveholidays: German digital PR

Competing against big players in the market, loveholidays tasked us with running a Digital PR strategy to help launch their new brand, weloveholidays Germany, by running effective digital campaigns and producing helpful on-site content.

Our objective was to build site authority by acquiring top-tier backlinks to the homepage and relevant core category pages to increase average URL rating and to boost organic performance for relevant terms from within core categories.

We needed to raise brand awareness by getting journalists to write about weloveholidays; putting them in front of their audience and building trust.

With German consumers being more loyal to familiar brands, our German PR experts conducted thorough market research to determine the target audience and interests, the media landscape, and the brand’s status compared to competitors. Based on this insight, they formed an always-on strategy combining awareness-building data-led campaigns and thought-leadership proactives.

Considering the German PR market is relatively small, our international team expanded outreach further into Spain, France, Greece and Italy with the support of our in-house native speakers to ensure we abided by local nuances and increased our backlink opportunities. We knew this strategy would also support our goal of increasing the brands’ presence, building trust and showcasing the brand as an international travel provider.

We also knew international media only provide backlinks if they have something new to credit, so we ensured our concepts were supported by on-site content which featured internal links to target categories and keywords to support SEO alongside data for Germany and European countries to support our outreach efforts in different markets and tips from weloveholidays to add authority.