Avon: Community events

We partnered with leading influencers who had not only have strong followings, but highly engaged communities, tapping into niches including hiking, running and wild swimming.

Across one week, we hosted three bespoke events in key UK locations, each tailored to the audience and designed to immerse attendees in the Skin So Soft product and the AVON brand experience.

This real-world activity seamlessly supported the wider influencer campaign, sparking conversation and making it feel like a true Skin So Soft summer. Content from the events dominated social feeds, amplified by attendees and influencers alike, and served as PR-worthy moments that elevated brand presence beyond digital.