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Adobe Express: International PR

Driving visibility growth across Europe for Adobe Express with insight-led campaigns

We partner with Adobe Express to create insight-led campaigns that span everything from AI design tools to professional CVs. Our role is to find the human stories within the data; the kind that truly resonate with creative and B2B audiences across the UK, Germany and France. 

With deep understanding  and experience in these markets, we know how to bridge the gap between a brand’s vision and what journalists actually want to cover.  We shape ideas into headlines that earn their place in highly competitive news landscapes. 

To ensure every story lands with impact, we pair a pan-European strategy with native market teams who understand local nuances, This ensures our campaigns feel authentic, media savvy and tailored to the specific expectations of local journalists and their audiences. 

Client

Adobe Express logo

Service

  • Digital PR
  • International

Year

2025
350 +

Results to date since 2025

56 %

Increase in organic traffic across all 3 regions

Adobe Express is a globally recognised all-in-one AI first content creation app designed to empower solopreneurs, small business owners and creative professionals to seamlessly create high-quality videos, PDF documents, web pages, graphics and other digital assets.

Adobe Express website

Working with a global powerhouse in digital creativity, our mission was to drive brand awareness and domain authority across the UK, France, and Germany and help establish Adobe Express as the go-to tool for the next generation of creators.  

The goal was to showcase Adobe Express’s versatile offerings to key sectors (including Business, Design, HR, Finance, and Tech) while driving traffic to onsite tools and resources through earned media and high-quality backlinks. 

Adobe Express operates in a highly saturated digital design market. To stand out, the strategy needed to transcend standard product promotion and instead provide genuine value to a diverse audience (freelancers, side hustlers and business owners) across three distinct languages and cultures, each with unique media expectations and consumer behaviours. 

  • Adobe Express website
Research image Adobe Express

The strategy

We executed a data driven, multimarket PR strategy centred on universal business talking points. For all campaigns we generated bespoke surveys in English, French and German to capture original data from target demographics. Each campaign’s unique data was hosted on dedicated blog pages with multiple backlinks to Adobe Express tools and resources, as well as imagery, infographics and plenty of tips to directly answer commonly asked questions.

Let’s take a look at some of them.

Innovative cities coverage Adobe Express V1

1. Innovative cities campaign

Creativity, technology and innovative ideas have become essential in the world of work. So, for this campaign, we ranked the most innovative cities by analysing key factors such as the number of startups per city, Wi-Fi speed, and the number of tech jobs per 100,000 inhabitants to uncover where innovation is thriving. Given innovation drives economic growth and attracts top talent, we then supported the piece with how to stand out when you’re looking for a new role and ways to update your CV.

Content by generation coverage Adobe Express

2. Content by generation campaign

Content by generation: For content creators and influencers looking to reach their target audience, navigating this fragmented landscape can be complex without the right demographic data. To help, we surveyed adults across UK, DE & FR to understand the habits of each demographic group. Our report revealed the most popular information sources and media outlets by age and region, as well as consumers’ specific expectations of French and German brands with supporting expert tips on how to effectively grow your online community.

Happiest industries coverag Adobe Express

3. Happiest industries campaign

For many working people in Germany and France, personal job satisfaction is becoming increasingly important. More and more people are looking for jobs that offer not only financial security, but also fulfilment and opportunities for development. For this campaign we uncovered the decisive factors for job satisfaction in the UK, Germany and France, and which sectors or regions perform particularly well. 

The results

Since 2025, the collaboration has delivered significant growth in visibility and engagement across all three markets, directly supporting Adobe’s business awareness and user growth. 

350 +

Editorial results to date in high-authority outlets such as Le Figaro, TZ and MSN

177 %

SEO visibility increase in Germany

166 %

SEO visibility increase in France

27 %

SEO visibility increase in the UK

56 %

Collective increase in organic traffic across all three regions

200 %

Uplift in UK impressions since March 2025

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