BrightonSEO April 2026
Local marketing PR strategies
Connecting your brand with the local communities that matter most.
Local PR is the strategic process of earning high-quality media coverage and backlinks from regional news outlets, city-specific publications, and community hubs. It’s about making your brand a household name in specific geographic locations while strengthening your local search presence.
Our digital PR team identify the regional angles that resonate with local journalists, ensuring your stories aren’t just seen, but are relevant to the people living and working in your target areas.
Our approach:
We keep our local strategy targeted and effective, identifying the specific regions or cities where your brand requires visibility. We announce or push stories and news hooks with a distinct local flavour, then pitch these narratives to regional editors and broadcast journalists to secure placements.
This targeted approach helps your brand build trust within key communities while benefiting from the hyper-relevant SEO value that only local news sites can provide.
Local PR in action
Store openings and expansions
Turning new locations or growth announcements into local news stories.
Competition wins
Using awards and competition wins to position a brand as a leading name within a specific city or region.
Community news and initiatives
Promoting CSR activity, partnerships and local projects.
Expert commentary on local issues
Providing tailored insights and opinions on regional news stories through thought leadership PR and expert commentaty.
Local case studies and customer stories
Turning real customer experiences into geographically relevant media narratives.
Reactive PR (newsjacking)
Responding quickly to local news or trending stories with relevant commentary.
We’ve worked with some of the biggest brands
See the results for yourself
We know we can talk a big game sometimes – but we can back it up with results too.
How we do this
Regional media relations
Data-led campaigns
Data-led local campaigns use insight-driven storytelling to make your brand relevant in specific regions. By analysing internal or publicly available data, we uncover meaningful local trends and turn them into compelling narratives, such as city rankings or location-based indices. This can be further strengthened through regional survey-led stories and by tailoring national campaigns to resonate with local audiences, ensuring greater relevance, coverage, and engagement.
Local SEO
Local SEO is strengthened through targeted PR activity that builds authority and relevance within specific locations. By earning localised backlinks, brands can improve visibility in “near me” searches, while PR coverage also helps enhance internal employee profiles, boosting credibility and trust signals. In addition, securing placements in authoritative news sources supports the creation of high-quality local citations, further improving search performance and regional visibility.
Why local PR matters
Local PR is a powerful way to build trust and credibility within specific geographic markets while positioning your brand as a genuine part of the local community. By securing coverage in relevant regional outlets, it drives highly targeted, localised traffic to your website or physical locations, while also earning valuable .co.uk and city-specific backlinks that support your SEO performance.
This approach is particularly effective for multi-location brands aiming to dominate regional markets, e-commerce businesses targeting growth in key areas, and hospitality, retail, and leisure brands with physical footprints. It’s also ideal for any business investing in local SEO and looking to strengthen regional brand awareness.
Meet our team
Cameron Black
Group Head of PR
Libby Windle
PR Director
Emma Robinson
Senior Digital PR Strategist
Danae Stavros
Senior PR Executive
Will Waldron
Head of UK PR
Want to know more?