C3 Supper Club
Travel marketing
A connected approach to boost visibility.
Whether you’re a luxury travel brand eager to secure additional bookings or a global hotel chain keen to welcome new guests, our connected approach is designed to help you stand out in an ever-evolving, competitive landscape.
Our approach…
a strategy tailored to you.
We’re committed to fully understanding your brand, tailoring our approach to meet your unique needs. By using our collaborative style, we’ll assemble a team of experts with diverse knowledge, delivering impressive, impactful results every time.
From amplifying brand visibility to boosting bookings in those all-important shoulder months, we know that there are various hurdles to overcome in the travel sector. So, whether it’s a bespoke blog revamp to inspire wanderlust, or a solid paid media strategy to prompt bookings, we’ll leverage several channels to meet customers where they are—no matter the stage of their journey.
Travel marketing services
SEO
Our multi-disciplined SEO team will work alongside you to immerse themselves in the landscape your brand operates in. From content strategy—including in-depth audits and maintenance checks—to technical and local SEO, our approach can be adapted to fit your unique needs.
We’ll carry out thorough keyword research, identifying the topics your customers are searching for, ensuring relevant traffic and heightened organic visibility. Our team are focused on driving growth and are committed to maximising your overall SEO performance.
Content
Whether you need short, snappy copy for social media, some handy travel-related FAQs, or an entire blog refresh, our content strategy team are on it.
From carrying out content audits and maintenance checks, to getting stuck into ideation, our detail-oriented strategists work hard to ensure success. Our writers then dive into producing compelling content that resonates, boosting brand awareness, and ultimately driving conversions.
Digital PR
Creating quality links and coverage, our digital PR team will ensure your brand is featured in all the right places, reaching all the right audiences. What’s more is that our innovative, fully connected approach means we deliver long-lasting visibility and results.
Paid Media
Our paid media specialists design customised campaigns across various platforms to drive traffic, ensuring every penny spent delivers maximum ROI. With services including media strategy, feed management, and paid social, we create high-performing, growth-focused campaigns.
Social Media
Our social media and influencer marketing specialists formulate strategies to boost brand awareness across various platforms, including TikTok, Instagram, Pinterest, and more. We create campaigns that resonate, driving your overall social performance.
Working with both micro-influencers and household names, we’ll help you build a loyal community through authentic, engaging content. Plus, through avenues such as social listening and paid social boosting, we’ll guarantee maximum engagement.
Creative
We have a talented creative team of digital and multimedia designers, equipped with an impressive skill set. From illustration to animation, as well as UX or 3D design, our team of creatives are on hand to pull together high-impact assets that resonate with your audience.
C360
Combining strategy and creativity, c360 is a fusion of channel, creative, and strategic talent—all under one team. Through combining skills from the whole digital marketing mix, we’re able to supercharge campaigns, delivering all-important growth for your travel brand.
International marketing
Looking to broaden your horizons? If so, our international marketing team are committed to delivering global results. Whether you’re a UK-based travel brand eager to expand internationally, or an international brand looking to establish market leadership, we have the expertise to help.
We’ve worked with some of the biggest brands
See the results for yourself
We know we can talk a big game sometimes – but we can back it up with results too.
Meet some of our travel marketing specialists
Our award-winning team has decades worth of experience working across a range of brands in the travel industry. Hear from some of them below.
Elle Pollicott, Head of Content
“The travel sector is a huge passion of mine, and I’ve worked both agency-side and in-house for several travel brands. Content creation in this sector is extremely exciting and fun, but it still needs a solid strategy behind it, which is where I come in! Combine aspirational destination content with more practical FAQs and guides, to provide readers with both the wanderlust and practical information they need to book their next holiday with confidence, and get travelling.”
Charlotte Sharpe, Paid Media Team Lead
“PPC advertising is a great method for travel marketers to reach and convert new target audiences. Through a number of tactics such as targeting high purchase intent keywords, optimising for mobile (where more than 50% of tourism website traffic comes from), prioritising reputation management (such as reviews), and optimising the booking experience through appointments – we’re able to drive interest from targeted B2B and B2C audiences.”
Claire Stanley-Manock, Chief Strategy Officer
“Through paid media we’re able to amplify a campaign and creatives, through key messaging in graphics as well as holiday activity and accommodation images. We can also link this with organic social to maximise organic posts by boosting them to the right audiences at the right time using algorithms and bid strategies. This consists of location, behaviour, behaviours and interest targeting – to maximise the amount of clicks for your budget.”
- c360
- Influencer Marketing
- Organic Social
- Paid Media
4.6
M
Impressions
1
M
Engagements
171
%
Overdelivered on target
- Digital PR
200
+
Links/Coverage
- Digital PR
115
+
Links
- Digital PR
115
+
Links
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