Our approach…
custom tools built to boost your organic performance
Alongside the likes of Ahrefs and Sistrix, we’ve developed a suite of our own tools designed to give brands deeper insights and help them act on opportunities.
Built in-house by our team of organic and data science specialists, we embrace cross-functional collaboration to drive experimentation. From this, we’re able to spot issues before they hurt your rankings, uncover opportunities to grow with GEO, and help you make faster decisions to get the most out of your organic efforts.
✅ Monitor performance and receive instant ranking and prompt updates
🔍 Uncover new opportunities through advanced social listening
🗺️ Map your content landscape in comparison to competitors
🤝 Collaborate more effectively to solve challenges
🚀 Work faster, more efficiently, and at scale
The creation of each tool starts with a challenge faced by either our organic team or clients. We constantly keep an eye out for recurring issues, like gaps in reporting, missing insights, or inefficiencies in tracking performance.
From here, we get started on building tools that directly help with such challenges, enabling our team to work smarter to achieve better results.
Built to help us understand your non-brand organic visibility on Google, we use a CTR model combined with search volume and ranking position data to calculate estimated traffic to the domain. By inputting relevant non-brand queries and their search volumes, we can see how visible brands are on Google compared to their competitors, and identify core categories on-site that should be optimised as a priority.
This is our automated content evaluation tool, designed to deliver actionable insights to improve engagement. Ace maps your content landscape by category and intent, allowing you to see what you have, what’s missing, and how you compare. Insights revealed include a view of top-performing pages and the biggest growth opportunities (based on competitor performance).
Ace can also review the semantics of a page, revealing whether there is duplicate content on any given website. Afterwards, it can offer recommendations on which pages to keep, versus which to merge.
Bridge is an integrated performance insights tool, providing a clear view of how your organic and paid efforts interact on Google. By digging into query-level data, it reveals where your SEO and PPC strategies overlap and leave opportunities, enabling you to make more efficient marketing decisions.
As an LLM rankings insight tool, Arise allows for LLM measurement and lets you to see how your brand is understood across every major AI model in one place. It shows how often you’re cited in queries, and providing competitor tracking across ChatGPT, Gemini, Claude and more. This helps us offer recommendations to improve AI visibility.
Scan is an SEO-first alert system that provides proactive monitoring and instant ranking updates. By closely and efficiently monitoring your website performance, you’re able to act quickly and stay ahead of competitors.
Designed for uncovering new opportunities and audience insights, Spark is our advanced social listening and trend analysis platform. It helps you understand your audience, and stay up to date with emerging trends, which we can then feed into our clients’ content strategies.
We know we can talk a big game sometimes – but we can back it up with results too.
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