The future of search events and resources

connective3 team feature

How to stay visible in an AI-first search world

With the SERPs in a constant state of change, it can be confusing knowing how to adapt your SEO strategy to ensure your brand ranks organically, and stays visible in the SERPs.

From AI mode and LLMs, to AI overviews and organic shopping listings; we’re here to guide you through the latest on all things AI search through tailored webinars, in-person training and whitepapers from our expert team.

We’ll get you up to speed with how to get featured in AI search, and how to report back on successes; whilst underlining the increased importance in content, PR, and the role of brand in SEO.

You can read more about our approach to LLM search here.

Tuesday 3 February | Manchester | 1-4 with lunch included

In-person LLM training

Elle Pollicott, Organic Search Director, Alex Nayler, Head of Content, and Allen White, PR Outreach & Strategy Lead, will be holding an in-person workshop, diving deeper into AI search. 

Looking across LLMs, AI Mode and AI overviews, this workshop will cover how to understand the scope of opportunity, how to get featured in each of them, and how to report back on successes; whilst underlining the increased importance in content, PR, and the role of brand in SEO. 

 Join us from 1pm, where we will be serving lunch, with our interactive workshop kicking off at 1.30pm. 

*Please note the training is for brand-side marketers only. 

Register interest

🗓️ 3rd February
🕒 1-4pm
📍Our Manchester office – WeWork John Dalton Place
🤓 In-person workshop
🤝 Brand-side marketers only
👋 Interactive session with Q&A
🥙 Lunch included

Future of search webinar series

Our Future of Search webinar series keeps you in the know with the latest with AI search. Brought to you by  Elle Pollicott, Organic Search Director, and Rosa Mitchell, Director of Manchester, who each have 10+ years of experience within SEO, content, and PR, these online sessions explain how to increase your brand’s visibility across LLMs and begin tracking performance.

Key learnings and take-aways:

  • The role of AI, and how to get seen across AIOs, LLMs, and in AI mode
  • Social search, and how to get your content visible across the different social platforms, and on Google
  • The importance of brand building, and how to incorporate this in your SEO strategy

We’ll be announcing when the next webinar will take place soon.

Watch our latest Future of Search webinar recording

*This was recorded in December 2025

Play

Meet the team & event hosts

We have a talented team of digital marketers who are experts in their fields and leading the conversation with the latest in AI search. The team work with clients across a range of sectors to help them capitalise and optimise for the changing landscape of search.

Useful resources

Future of search whitepaper (1)
Reports

Future of search

This comprehensive guide explores how organic search is evolving in 2025. Learn what Google’s AI mode means for marketers, how to optimise for emerging features like AI overviews and social search, and ways to measure success across every format.

LLM comparison blog header (1)
Content Strategy

Which are the best LLM visibility tracking tools?

This whitepaper covers an introduction to the emerging LLM visibility landscape, the growing role of AI search in organic performance, and how brands can begin measuring their presence across major LLMs. We also compare the leading AI search visibility tools on the market, outlining their key features, limitations, and where each tool is best suited.