Libby Windle
PR Director
Traditional PR: Building trust, authority, and reach
Traditional PR is all about shaping your brand’s story and getting it heard where it matters most. We combine the power of media relations with a modern, integrated approach, to ensure your brand is seen, trusted, and respected.
Our approach
We blend traditional PR with digital strategies to amplify your message. From press coverage to broadcast interviews and product placement, we craft stories that resonate and reach the right audience through the right channels, all whilst enhancing your brand’s reputation.
Traditional PR services
Press relations & media outreach
Securing top-tier press coverage through strong relationships with key journalists and publications.
Print coverage
Getting your brand featured in target publications to boost visibility.
Broadcast PR
Securing TV and radio coverage to expand your voice and engage new audiences.
Event PR
Promoting events to maximise media coverage and public interest.
Thought leadership
Positioning key figures in your organisation as industry experts through interviews and expert insight.
Product placement
Getting your products featured in the press to increase awareness and drive sales.
Why Traditional PR matters in a digital world
Traditional PR remains vital in building brand trust and authority, and having a presence across media platforms, such as print, TV, and radio, has a massive influence on this – helping brands gain credibility and connect with a wider audience.
Brand mentions in trusted publications, which are often achieved through the services we specialise in, are also critical to building topical authority and entity recognition, which is important in the age of AI Overviews.
How we deliver
We create custom PR strategies that align with your goals and decide on the most appropriate tactic to achieve these. We focus on developing stories that are newsworthy, shareable, and driven by human interest.
In our opinion, Traditional PR and Digital PR should work hand in hand, and both activities should be considered as part of the wider strategy.
Measurement
When it comes to measurement of this activity, this is solely dependent on the goal; however, ways we track success include brand mentions and reach, engagement and sentiment, and key messaging inclusion.
Our results
We helped Avon achieve a 50% revenue uplift through influencer-led, social-first campaigns and high-impact activations that delivered major digital visibility. Across launches, we secured 14 high-authority backlinks (including The Sun and Women’s Health) alongside 25M+ impressions, standout engagement rates, and significant sales growth. Our activity drove a 58% YoY increase for Vitamin C, a 29% uplift for Make-up + Care, and Avon’s most successful fragrance launch to date.
We helped OC&C leverage their industry expertise and flagship reports to drive major SEO impact and media coverage. By creating timely, newsworthy stories and reactive commentary, we secured 66 placements with an average DA of 60 (including authoritative outlets like Forbes and The Register) boosting brand authority and delivering clear traffic gains, with Retail share rising from 1.3% to 3.9% and Consultancy from 0.2% to 2.1%.
We’ve worked with some of the biggest brands
See the results for yourself
We know we can talk a big game sometimes – but we can back it up with results too.
Meet the team
David White
Chief Growth Officer
Eirini Theodoridou
Head of International PR
Cameron Black
Group Head of PR
Will Waldron
Head of UK PR
Amy Gallimore
Senior PR Strategist
Allen White
PR Outreach & Strategy Lead
Jayna Mistry
Senior Digital PR Strategist
Charity Swales
Senior PR Strategist
Vera Staiger
DACH PR Lead
Marc Bulsa
Senior Digital PR Strategist
Traditional PR versus Digital PR
Traditional PR covers brand and product-focused strategies which earn coverage across print, TV, and radio. These stories typically cover internal developments such as product launches, major hires, events, and thought-leadership pieces, which build credibility and expand brand reach.
Meanwhile, Digital PR supports wider SEO and Content goals, with the focus being to secure high-quality, relevant backlinks and brand mentions from reputable media outlets to strengthen domain authority, trust signals, and search rankings. While Digital PR tactics include similar story angles to traditional PR, it also focuses on other activities such as creative and data-led campaigns, in-depth resources, and engaging on-site tools.
Interested in learning more?
Explore our complete guide to digital PR.
Reports
What is digital PR and how can you use it to your advantage
This guide covers what digital PR is, the benefits of digital PR, how it supports SEO and drives online presence and the future of digital PR.
Want to know more?
Contact us today to take your performance to the next level.
