Meta reels
views
Increase in organic video views versus BAU content
Increase in revenue versus 7 days prior
A brand campaign and emotive social activation designed to power USN’s gains on the UK sports nutrition market.
We developed an overarching brand campaign, designed around uniting people of all shapes, sizes and athletic experiences, to start the journey of completing their next goal. Big or small, it all counts.
We then took USN to the London Marathon and engaged real runners to generate engaging content, finding out peoples’ reasons for running the marathon, and donating to their charity. We then followed them along the run, creating social-first content, and met them at the finish line. If they hit their goals we donated additional money to their charity of choice. These beautiful, real and emotive stories helped generate genuine cut-through in a crowded moment, and helped increase awareness of USN and their products.
Reactive reels
Views
Increase in organic video views versus BAU content
Increase in revenue versus 7 days prior
After the success of the London Marathon activation we were tasked with developing the overarching brand campaign further so that all our creative content moving forward could ladder up to it.
We created a beautiful, and effective, campaign playbook with design guidelines as well as motion graphics usage to aid in the creation of content across paid media, organic social & influencer, in-store and out-of-home.
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