U.S. Digital PR

Driving awareness and authority across the U.S. through targeted link building.

We have extensive experience delivering data-led, culturally relevant Digital PR campaigns designed specifically for the complexity of the U.S. media landscape. From national news outlets to state-wide publications and hyperlocal titles, our work is built to secure authoritative coverage that works for your brand. 

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Our unique approach

The U.S. media landscape is vast and competitive, but with our in-depth knowledge of the U.S. market and media landscape, we have created a three-tiered approach for running Digital PR activity across the 50 states to increase brand awareness and secure authoritative and relevant backlinks. 

01

National

To secure coverage in major U.S. publications, we develop data-led, culturally relevant campaigns designed to cut through the highly competitive national news cycles. 

 Our team of experts identifies timely angles, original data points, and reactive opportunities that align with major U.S. editorial trends. We then tailor these campaigns to the requirements of top tier national news outlets ensuring they are best positioned to drive high-authority backlinks and build brand visibility. 

02

State by State

The U.S. media landscape is fragmented and regionally nuanced. Our state-by-state strategy leverages this by tailoring campaigns to resonate with individual states and their dominant news outlets. 

We ensure these campaigns contain localised data, messaging, and story angles to reflect state-specific interests, legislation, demographics, and cultural trends increasing pickup rates and relevance. This approach allows brands to build authority across multiple relevant regional publications while speaking directly to distinct local audiences. 

03

Hyper local

At a hyperlocal level, our experts create highly targeted stories that focus on individual cities, towns, and communities across North America. 

By analysing local datasets and regional trends, we create stories that directly impact specific communities from small town rankings to metro level insights. These campaigns are designed to generate backlinks from trusted local news outlets as well as community blogs and niche publications to help strengthen awareness and localised search authority. 

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U.S. expert commentary & thought leadership

Alongside our planned campaigns, we build authority through landing expert commentary placements across U.S. national, regional, and TV outlets. 

 Our experts can identify credible, media ready spokespeople within our client organisations or source relevant subject matter experts where needed and position them as authoritative voices on trending topics within their industry. 

Our team monitors breaking news opportunities and relevant industry calendars, securing interviews, reactive commentary placements, and by-lined articles across leading U.S. publications and TV stations. 

This approach helps generate high authority backlinks, strengthens brand credibility, and positions our clients as trusted industry leaders in the U.S. market. 

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Celebrity and talent-led campaigns in the U.S.

For sports and lifestyle clients, we offer brands a powerful way to tap into cultural moments, drive national attention, and generate high-authority media coverage across the U.S. 

Our Digital PR team develops strategically aligned celebrity interview campaigns that connect directly with your target audience and wider media conversations. Whether reacting to trending topics or anchoring a larger data-led campaign, we ensure every partnership has a clear editorial hook and commercial objective. 

From sports figures and reality TV personalities to actors and musicians, securing the right talent gives brands access to exclusive, culturally relevant content that publishers actively want increasing pickup across national, regional, and entertainment titles. 

Our approach to celebrity campaigns

Relevance

We carefully select talent who authentically align with your brand’s values, positioning, and target audience. Every partnership is designed to enhance credibility, not just visibility. 

 

Compelling, media-ready content

We collaborate with clients to shape interview angles, questions, and supporting campaign assets that resonate with both the talent and the intended audience. The result is editorially strong content built for coverage, engagement, and measurable ROI. 

 

National and regional outreach

Once secured, we leverage our U.S. media relationships to distribute interview content across relevant national, state, and industry relevant publications maximising reach, authority, and backlink acquisition. 

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Why work with us?

Our  UK PR team has been delivering market-leading results in Britain for years. With a brief to diversify our clients’ backlink profiles and build brand awareness, we started outreaching our campaigns to the U.S. and achieved substantial success, from top-tier sites including People.com, The New York Times, USA Today, Fox News and more. 

Since we first launched our U.S. offering, we have invested even further in growing our team’s expertise in this area, and have hired several specialists on our International PR team, dedicated to delivering our market-leading Digital PR activity across the U.S. 

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This comprehensive guide contains everything you need to know about the current state of PR in America, how Digital PR manoeuvres the digital media landscape, and the best strategies for your U.S. Digital PR campaign.

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Eirini working at laptop

Our unique approach

The U.S. media landscape is vast and competitive, but with our in-depth knowledge of the U.S. market and media landscape, we have created a three-tiered approach for running Digital PR activity across the 50 states to increase brand awareness and secure authoritative and relevant backlinks. 

Our approach to celebrity campaigns

National

To get brands featured on large, influential news outlets and media platforms, we craft compelling and newsworthy campaign stories to catch the attention of these media giants.

State by State

Our state-by-state strategy focuses on tailoring PR campaigns to individual states and their respective media outlets. This strategy allows us to hone our local audiences, addressing their specific interests and concerns.

Hyperlocal

Here we take PR campaigns even further by zooming in on specific towns, cities, or neighbourhoods within each state. By creating content and stories that directly impact these local areas, we aim to secure backlinks from niche media outlets and community blogs to build localised authority.