Timur and Chris in office

YouTube Marketing

Creative at scale. Performance without compromise.

YouTube is the dominant stage for digital attention. It brings search, social and TV together, and its integration with Google ties brand impact directly to response. It is also a living-room channel: in the UK, TV sets now account for around 41% of in-home YouTube viewing, and globally viewers watch more than one billion hours on TVs each day. That shift makes YouTube a prime place to build brands with TV-level scale, digital control and measurable outcomes.

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Why YouTube matters

YouTube sits inside Google’s ecosystem, so brand exposure flows into direct response without friction. People discover through Shorts, deepen understanding with long form, validate with Search and convert through Demand Gen, Discover and Shopping. It’s rare to get this mix of reach, intent and accountability in one place.

Frankie in office

Our approach

Audience and intent first: demand, cultural and search signals set formats and placements; every video is built for feed and TV, SEO-optimised for YouTube search and packaged to win clicks and watch time. Data and AI shape content, targeting and spend while the idea leads, and our close relationship with Google provides sharper guidance, earlier features and faster fixes. 

Subhash in office

We’ve worked with some of the biggest brands

Services

Creative strategy

Creative strategy grounded in insight, audience understanding and brand objectives to ensure your creative isn’t just bold it built to perform. From insights to storyboard to production to ensure our content delivers measurable impact.

Video production: long form

Series and episodes built for watch time and retention, from strategy and scripting to production and packaging. Filmed onset or in our studios. Designed for where people watch – mobile and the TV screen. 

Social media: YouTube Shorts

Native, swipe-speed creative that lands a hook in three seconds, fuels reach and lifts viewers into longer videos and subscriptions. 

Social media services

SEO for YouTube

Systematic optimisation across topics, metadata and channel structure so content surfaces in YouTube search and Google’s video results, compounding over time.

YouTube SEO services

YouTube Ads and Demand Gen

Full-funnel campaigns across Skippable, In-Feed, Shorts and Bumper, plus Demand Gen in YouTube, Discover and Gmail. First-party signals, creative variants and controlled frequency turn attention into outcomes. 

YouTube Ads services

Measurement and optimisation

Clear KPIs by funnel stage: brand/search lift, VTR, watch time, subscribers, site visits, assisted conversions and ROAS. Test hooks, lengths, packaging and audiences with statistically valid reads. Use geo or cell-based incrementality and Brand Lift where eligible, with unified dashboards across Organic, Ads and Demand Gen.

 

Why C3

Creative and media operate as one team, so ideas scale and spend works harder. Our production services delivers quality at pace, our search-first mindset builds discoverability, and our  Google partnership gives clients a practical edge in guidance, features and support.

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Want to know more?

Contact us today to take your performance to the next level.

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