We don’t just build things – we build momentum towards smarter ways of marketing effectiveness.
Tech, data and AI are at the heart of everything we do. We have invested in a team that drive innovation in paid media through the creation of tools to make your marketing channels work harder. Created to solve real business problems, and to tackle the gaps in off the shelf solutions, our tools provide us with everything we need to optimise our marketing effectiveness.
Our approach…
custom tools that solve real business problems
Built in-house by our team of paid media and data science experts, we can test quickly and at scale, to ensure our tools equip brands with what’s needed to optimise online performance and drive the most ROI from marketing activity.
Our tools offer always-on alerts, from daily spend nudges to automated QA checks, ensuring your campaigns stay on track. This means you can catch issues before they cost you and amplify wins while they’re fresh. With real-time monitoring and automated safeguards, you can make proactive decisions to optimise performance and minimise risks.
✅Make smarter, data-driven decisions to improve online performance
💸Optimise spend and reduce wasted budget
📈Drive stronger shopping performance and campaign results
👀Monitor competitors to stay ahead
🔓Unlock creative insights and enhance visual output
🏃♀️Work faster, more efficiently, and at scale
⚡Build more effective, performance-led strategies
🤝We collaborate with you to solve specific business challenges
Every tool we create starts with a real problem faced by our paid team or clients. Instead of adding features for the sake of it, we focus on building solutions that remove friction, save time, or unlock insights that drive better decisions.
We look for recurring challenges like reporting gaps, measurement blind spots and scaling inefficiencies, and we design tools that directly answer those challenges — practical, usable, and impactful.
Every feature is evaluated on how much it helps us deliver stronger results and how much clarity it gives to our clients.
Peek is an automated data-driven creative insights tool that enables you to compare ad performance, uncover key insights and refine your creatives based based on your specific KPIs. With Peek you can pinpoint what works, improve what doesn’t, and iterate with precision, ensuring your creatives are always performing at their best.
Impact is Connective3’s Marketing Mix Modelling (MMM) tool that optimises performance, reduces wasted budget, and provides strategic insights.
Impact measures the incremental impact of both marketing and non-marketing activities on KPIs. It allows us to understand how different factors—ranging from advertising campaigns to external conditions—contribute to success, providing clear insights for smarter decision-making.
In today’s data-heavy world, understanding the true ROI is more important than ever, and Impact provides that clarity.
Catalyst is our tool for Causal Impact Analysis, designed to track incremental changes in your campaigns with precision. This tool helps you evaluate how specific adjustments, whether it’s a budget shift, creative change, or new programme launch, affect your key performance metrics.
Catalyst empowers you to make data-driven decisions by clearly showing the impact of your changes. With this analysis, you can understand exactly what’s moving the needle and what isn’t, ensuring that every decision you make is backed by solid, actionable data.
Flair uses AI to create beautiful lifestyle imagery with bespoke backgrounds, helping product listings standout in crowded shopping feeds. Alongside eye-catching visuals, Flair optimises titles and descriptions with your top-performing keywords, together this drives stronger impressions, higher click-through rates, and improved overall shopping performance.
Scout keeps you ahead of the competition by analysing competitor pricing to pinpoint your most profitable opportunities. Hosted in a bespoke dashboard, Scout provides the strategic pricing insights you need to enhance paid shopping campaign performance and organic listing strength – boosting overall sales and business performance.
Bridge is our integrated performance insights tool built to reveal how your organic and paid efforts intersect on Google. By analysing query-level data, Bridge uncovers where your SEO and PPC strategies overlap, compete, or leave gaps, helping you make more cohesive and cost-effective decisions.
We know we can talk a big game sometimes – but we can back it up with results too.
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