What should you be doing right now, to get featured in AI mode and across LLMs?
Brand is going to become increasingly important, so when you think of organic visibility, you need to think of brand awareness. That means, if you aren’t already, you need to do the following:
Consider ‘search everywhere’ in your organic strategy
Users don’t just search on Google. They’re asking for recommendations on LLMs, they’re using forums, and turning to social media. Having a presence on these is only going to build your brand awareness, which will help you to rank higher across Google, and get more features in AI mode and on AI overviews.
Ensure you implement best-practice SEO tactics
Having a technically sound site, creating content that’s engaging and answers questions users are searching for, and building brand mentions through PR activity will help to increase your authority, which will enable you to be featured within AI mode, and on LLMs.
Report back on AI traffic
Ultimately, these new initiatives mean that organic traffic will naturally drop over time, as Google aims to answer top-of-funnel questions within the SERPs, and more people turn to social to watch video content. This isn’t a bad thing – it just means that the traffic that does come to your site organically will have a higher intent to convert.
At the time of writing, AI mode data is being tracked within Search Console under the performance report, but you can’t filter this out to see traffic from it specifically (although it’s highly likely you’ll be able to in the near future).
You can, however, track LLM traffic within GA4 – you’ll just need to set up a custom report. While numbers are small at the minute, they’re growing – on average, our clients see around 3-5% of total clicks come from LLMs, with the exception of one of our brands, who’s a market-leader, and sees around 12%, which highlights the importance of a strong brand.
