Improving readability

Adding headings and subheadings to a page divides the content into easy-to-scan blocks that both readers and bots can consume.

Like headings in print content, heading tags are used to title or introduce the content below them. As already mentioned, HTML tags follow a hierarchy, from <h1> to <h6>:

• H1 tags – used to denote the most important text, such as the overall topic or title
• H2 and H3 tags – usually used as sub-headings
• H4, H5 and H6 tags – provide further structure within those subsections

HTML heading tags are incredibly useful for both users and search engines. For users, headings give them a preview of the content they’re about to read. For search engines, such as Google, a heading is a strong signal that tells them the topic of a specific section.

So, ultimately, heading tags are important for SEO because they help Google understand your content, while also making your web pages more user-friendly.

Highlight relevant keywords

Search engine bots see the text used within HTML heading tags as more valuable compared with the rest of the text on the page. Therefore, search engines weigh the words included in the heading tags more highly when they’re trying to determine a page’s relevancy to users’ search queries. In fact, a page’s H1 tag is one of the most impactful places you can use a keyword.

For example, if the main keyword you want to target is “HTML headings”, you would use that in your H1 tags. Then, you would include any semantically related keywords throughout the rest of your content, including your subheadings.

Like headings in print content, heading tags are used to title or introduce the content below them. As already mentioned, HTML tags follow a hierarchy, from <h1> to <h6>:

• H1 tags – used to denote the most important text, such as the overall topic or title
• H2 and H3 tags – usually used as sub-headings
• H4, H5 and H6 tags – provide further structure within those subsections

HTML heading tags are incredibly useful for both users and search engines. For users, headings give them a preview of the content they’re about to read. For search engines, such as Google, a heading is a strong signal that tells them the topic of a specific section.

So, ultimately, heading tags are important for SEO because they help Google understand your content, while also making your web pages more user-friendly.

What are H3 tags?

However, subheadings don’t just stop at H2s. Any sub-points below your <h2> tags should use <h3> heading tags, while sub-points below H3s should use the <h4> heading tag, and so on.

This sequence can continue all the way to <h6> tags, which are the least important in the heading tag hierarchy.

The eagle-eyed readers amongst you might already want to point out that we’ve already given a vague explanation for what a featured snippet is, but let’s touch on it in slightly more detail.

So, what is a snippet? Well, they’re typically excerpts of text pulled from a particular article or page that contains content that Google thinks answers a user’s question. They’re then displayed prominently at the top of the search engine results page (SERP) in order to provide the user with a quick answer to their query.

You can easily tell if you’re looking at a featured snippet thanks to their prominent page positioning and the fact that their layout is reversed compared to other search results, having the content displayed above the site link instead of the other way around.

Featured snippets will also display the title and URL of the website providing the information, giving you a clear indication of where the information came from and how reputable the source might be. And if you’re lucky, they might even include an ‘also covered on this page’ section with links to other related headings within the content.

Regardless of their size and content, featured snippets are always displayed above other organic search results, often mixed in amongst the various paid ads Google points your way, and they’re more likely to appear when specific informational search queries are used as search terms.

While it should be pretty clear now what a featured snippet is, it’s worth pointing out what things aren’t featured snippets, just so you don’t get confused when looking at the search results.

First, you shouldn’t confuse a featured snippet with a rich snippet. Rich snippets are designed to enhance organic search results and are results with different reviews attached to them in relation to the products and services that a site supplies.

Featured snippets should also not be confused with the knowledge panel that might be displayed on the right-hand side of a search results page or a knowledge card that can appear at the top of a page with basic information about a company or person.

If it’s not obvious already, many good things can come from snapping up the featured snippet space at the top of a results page. After all, this top spot is sometimes called position zero and is exactly where you want to be when trying to rank your content on Google.

Right off the bat, you can expect to get a much better click-through rate (CTR) for any site that holds a featured snippet. Its prominent placement means users don’t need to scroll to find the info they want, making their life easier.

Stats also show that snippets get roughly 2x the CTR compared to non-snippeted content, making up 8% of all clicks online, showing them to be even better for a website than getting the number one position on a SERP.

And on top of all this, you get tons of exposure thanks to the amount of space it takes up above the page fold, boosting your overall credibility, visibility, and authority without needing to pay for a boost to be number one.

Now, while there is an argument to be made that CTR could drop with featured snippets because the snippet answers a user’s question, if a snippet is just a piece of the necessary information, users a far more likely to click on it. Basically, you can’t ignore featured snippets if you want to make the most of SEO ranking opportunities.

Lastly, the other best practice you can follow to boost your odds of getting a featured snippet are the associated SEO qualities of the page. By boosting the ranking potential of your page, you automatically increase the odds of its content being picked for placement as a featured snippet.

Update your URL, get that metadata nice and tight, and make the page load times as short as possible. There’s a lot you can do to optimise a page. We suggest checking out our beginner’s guide on how to build backlinks for SEO, and our beginner’s guide on mobile-friendly SEO.

And that’s it! There’s not a whole lot more to say about featured snippets, but you should now have an understanding of their importance and how to start prepping your content to fit the featured snippet box. Remember, there’s no guarantee you’ll ever get a featured snippet, but if you do, it can be a game-changer.

As we’ve pointed out, featured snippets make up only a small part of the digital and organic marketing world. There are plenty of guides out there you can read to enhance your skills, including more like this one over on the c3 blog.

To find out more about us here at connective3, pop over to our website, where you can see examples of our work, the services we offer, and any available roles we have. Get in touch today to find out how we can help you take the next step in your digital journey.

Technical SEO audits

Even though the word audit might conjure up images of vast lengthy documents you need to trawl through, technical SEO audits are much simpler. Essentially, all a technical SEO audit does is assess the health of your website and tell you how to improve it.

This could include identifying broken links, orphaned pages, and suggested improvements for crawlability and indexing; the list is rather exhaustive. Google Search Console is a good auditing program to get started when it comes to tech audits as it’s completely free and easy to use.

Of course, if you’re building your website from scratch, auditing it is irrelevant as there’s nothing to audit, but it’s worth doing once you’ve built the website.

Site and page speed

Other parts of on-page SEO that can blend with the technical side of things, site and page speed are super important when it comes to getting your site ranked properly in the SERP.

There are many ways you can speed up a site, including:

• Making use of fast hosting services.
• Keeping the number of HTTP requests your site needs to make to an absolute minimum.
• Cutting down on the number of site scripts and plugins used.
• Sticking to one CSS format.
• Shrinking or compressing your images to be as small as possible without causing them to pixilate.
• Compressing your website pages using tools like GZIP.
• Opting to use asynchronous loading so that all elements of a page can load simultaneously instead of one after the other.
• Tidying up the code of your site by removing unnecessary spaces, line breaks, indentations, and other excessive coding elements.

Site and page speed is also the perfect place to talk about site code and how it can impact your site’s loading.

There are three different types of coding language you’ll work with when it comes to websites:

• HTML – HyperText Markup Language provides the essential code structure for browsers to display your web content. It governs written content as well as headers, lists, body copy, alt text, etc…
• JavaScript – Java makes up the functional parts of a site, making dynamic elements function correctly and generally governing all the techy interactive stuff on screen.
• CSS – Cascading Style Sheets cover anything relating to the colours, fonts, and look of the site. Anything that makes it visually interesting.

There’s a lot of code that goes into making a site, hence why you want to keep it as minimal as possible with a focus on HTML. Java and CSS are more complex forms of code, and while they can make your site flashier, they can increase the render time of pages substantially.

All-in-all, the shorter you can make your page load times, the better.

If you want your business website to reach more people, or if you’re not completely satisfied with how highly you rank on Search Engine Results Pages (SERPs), then creating a blog can be a really big help. Blogs help to drive new traffic to your site that might otherwise not have known your brand before, especially if you use some key SEO tools, like great keywords.

Sowing keywords throughout your blog copy helps your blog pages to come up when people are searching for specific terms. For example, if you’re a flooring company, you might write a blog about how to remove stains from a carpet. By including keywords like ‘carpet stains’ and ‘how to get red wine out of the carpet’, your blog will hopefully show up on the first couple of results pages when people search for these terms.

Helpful and informative blog content can also help businesses rank higher when it’s created and structured well. Let’s take a more in-depth look at how you should do this.

Headings

By creating some headings, you can begin to create a structure and a narrative for how you’d like your blog to read. Headings are really important – the heading at the top of the page, what the blog is going to be called, is called an H1. You’ll only ever have one H1 on a blog post because this is the main title.

If you want to create different sections of content underneath this, it’s best to create subheadings for each section using H2s. If you want to create subsections within each section, then you’ll need to use H3s. It’s not advised to go as low as H4s – you might need to reconsider your structure if you’re getting as low as H4s!

If you’re struggling even to come up with different heading ideas, take a look at your keyword research (we’ve got a really handy blog if you want more information on how to conduct keyword research for SEO). This should be packed full of questions people want answers to and terms that they’re regularly searching for, and you should be able to formulate headings out of these and help you get a better idea of what you’ll be answering in each section.

Content

Now it’s time to let your creativity flow and get writing! Starting with the basics, you need a beginning, a middle and an end. So, this means including an introduction and a conclusion around the main chunk of your blog article, introducing the topic to your reader, and a recap at the end of the blog about what you’ve covered and where they can find more information.

Remember you’re telling a story to your readers every time you write a blog article – you want to take them on a journey from start to finish, constantly keeping them with you and ensuring that they’re not getting left behind. This is especially important if you’re explaining difficult or in-depth concepts, such as legal or financial procedures for example.

It’s really important when you’re writing any content that you keep a few things in mind:

• Your business’s tone of voice
• Your blog article’s purpose
• Word count
• Ways to keep the reader engaged with your website
• Your content should be helpful, entertaining and in no way misleading.

Google will penalise misleading content – so this means being careful not to promise that you’ll answer a specific query and not following through! You should aim to answer questions that users may have or provide them with information that they may be seeking. This is important to ensure that you don’t get penalties on your website, causing you to lose ranking positions and users.

Internal links

A great way to keep a user engaged with your website after they’ve finished reading your blog article is to insert links throughout the copy to other parts of your website. For example, if you’ve written that article on removing carpet stains, you might want to link through to your carpet page, or even your stain remover page. You could also link through to other helpful articles that are related, such as how to take care of your carpet, or the best type of carpet for family homes.

Not only is this helpful for your rankings and audience retention, but it’s also helpful for the reader. You might help them by answering other queries they may have had, and you might also lead them to products they may not have previously known about, or services that they hadn’t considered. Internal linking can also help you to bump up pages that you want more people to see, for example, a new carpet you’ve released, or a new cleaning service that you want to promote.

Multimedia

Including multimedia in your blog articles is another way of keeping the reader engaged, and it can boost your SEO rankings too. There are so many different types of multimedia you could include on the page to keep readers interested:

• Pictures
• GIFs
• Videos
• Graphs
• Page design
• Animation
• PDFs
• Downloadable attachments
• Audio
• YouTube clips
• Social media snippets

It’s a great way of engaging with your readers in different formats – after all, if you’re trying to explain something very complicated, or describe a route to take, or even want your reader to know what different steps of a recipe should look like, it’s important to have visual or audio cues there to help them.

You can use multimedia on your website to improve not only your user experience, but it can positively impact web crawler diagnostics, which are important metrics in SEO.

Metadata

When all of this is completed, your final step will be to write your metadata. We’ve got a really helpful article you can read if you want to know more about how to write metadata and why it’s important. This is another good place to get those keywords in, hopefully giving you a final bump in the SERP rankings. With that, you should be ready for proofing and publishing!

Any content you can provide to your readers that’s helpful and insightful for them will be good, but you can make your content great with the tips in this article.

If you want to find out more about the different offerings that our content team can provide for your business, why not contact us or reach out on social media like Twitter or LinkedIn?  For more help with SEO, content or even PR and Paid Media work, check out our blog which is packed with insights from our industry experts.

Mobile SEO refers to improving the experience of visitors who navigate to your website from a mobile device, such as a tablet or smartphone. To do this, website owners must take steps to optimise their sites to make them more mobile-friendly.

In return, Google will reward such efforts with better rankings, visibility and, ultimately, more traffic to their sites.

We’re all aware that the world is becoming more and more mobile-centric by the day. So much so in fact, that, in 2022, the number of worldwide smartphone users is estimated at 6.6 billion – a 4.9% annual increase.

So, without a doubt, SEO for mobile sites is important to ensure all smartphone users have a great experience on your website. Mobile-friendly SEO ensures that your site presents your content in the best possible way for mobile searchers to understand.

If your website isn’t properly optimised for mobile SEO, you’ll almost certainly miss out on ranking improvements in the SERPs. To avoid this, you should do everything in your power to optimise SEO for your mobile site.

It’s important to remember that you’re working with a lot less space when optimising mobile sites for SEO. So, to show off your best work in the SERPs, be as concise as possible when creating titles, URLs and meta descriptions.

Another free tool from Google, the mobile usability tool can be found in your Google Search Console account.

Simply log into your GSC account and select “Mobile Usability”. If your website does have any errors, it will be shown under “Details”. The type of errors and the number of pages affected will also be shown.

Also, find out how to measure SEO success.

Mobile is the new normal – it is the baseline by which Google judges your website and assesses its suitability for search query rankings. So, if you’re trying to improve the visibility and ranking of your website, do NOT ignore the power of mobile SEO.

Do everything you can to fix the SEO for your mobile site and make it perfect, not just in Google’s eyes, but, more importantly, your visitors. After all, mobile SEO is not just about great content and a flawless technical profile but more about creating a killer user experience. By following our mobile SEO best practices, you’re sure to be on your way to the top!

Find out more about our SEO services and get in touch today. Or, to learn more about digital marketing, visit our blog.

In today’s constantly changing online world, the quality, relevance, and authenticity of online content is more important than ever. These three things are necessary for any content to rank, and they’re what make backlinks a viable and important strategy for driving organic content.

So, just what is a backlink?

Simply put, a backlink is where the URL for a particular piece of content or website is included as a hyperlink on a website that isn’t yours. As links are fundamental to navigating the web, this lets users find your content outside of your website thanks to a link that sends them back to you, hence the name backlink.

There are plenty of different types of backlinks out there that you can use, but in most cases, they’re created organically by journalists, influencers, bloggers, and anyone else who finds your content useful and interesting and wants to share it with others.

Making use of backlinks is necessary to compete in any industry with an online presence and have been a cornerstone of the Google algorithm since the 90s. And with that in mind, let’s take a closer look at how backlinks work in relation to SEO.

If you’ve read our beginner’s guide to how search engines work, you’ll know that the primary way search engines find and store new information to be ranked is by crawling the web using links around and between websites.

Links take users to different pages, so by following the links on a page, Google can assess where a link goes, how good the information on this new page is, and whether or not it’s worth storing to be ranked in later search results.

But it’s not just content that Google considers when assessing pages. It also accounts for the number of links pointing to your page from other websites, if the sites providing the links are of good quality themselves, and if they give your page authority. All of these blend together to help you rank higher on the results page.

Essentially, backlinking means that Google isn’t just finding you through your own content, but from different sources, making it easier to find you, rank your content, and ultimately build your brand; and all it takes is a simple hyperlink from one caring soul on the internet.

While gaining as many quality backlinks as possible is a big necessity for SEO, when it comes to actually getting links, the process is not as clear-cut as you might think.

In the past, it wasn’t uncommon for people to buy and trade links, or simply create a single page filled with links to your site, in a bid to fool Google into believing their content was of authoritative quality when it really wasn’t.

Nowadays, Google is far too smart to be fooled by such methods, either ignoring poor links or penalising your ranking for being over-optimised. Instead, to get links today, you need to focus on creating quality content that is relevant to users and worthy of being considered ranked by Google.

Of course, you don’t have to only appeal directly to people when making new content. If you find previous content you’ve made being referenced elsewhere without a link, it never hurts to reach out and ask for a link to be put in seen as they’re already mentioning you.

You can even do this if you find people using your own image. Instead of asking them to take it down, you can ask them to link you instead, allowing you to benefit from their use.

Last, but by no means least, you can carry out something called link gap analysis, where you reach out to sites already citing your competitors and ask them to cite you as well.

You will, of course, need a good reason for them to cite you, but if they have linked to multiple different people in your industry already, then the odds of them linking you are high.

One other active link-building strategy you can pursue is outreach. This isn’t so much asking for links as promoting something someone else has already done by linking them from your website content. This puts you on their radar, and in theory, will result in you getting a link back.

This is a good strategy to employ when reaching out to influencers and can help you build long relationships for links in the future through mutual trust and good content. You get an advocate for your business through influencers, journalists, and writers, more of whom might contact you asking for your help in the future.

Ultimately, links tend to come naturally as a by-product of not trying to get links; it’s a bit of an oxymoron situation. But that doesn’t mean you can’t do more to speed the process along.

Things like good content, an exceptional PR campaign, or a new product launch are all designed to promote something else rather than gather links, which in turn actually generates backlinks.

One very important thing to note when looking at backlinks is that not all links are as valuable as others. The only links you ever want to be associated with are those of good quality from reputable sites, not any link under the metaphorical sun.

Too many ‘toxic’ links will ultimately devalue your content in the eyes of Google, meaning it will rank you lower on the results page. This might seem unfair, as these links are outside of your control, which is why Google has implemented a method to get around them known as disavowing.

When you find sites that have links to your content but aren’t sites you want linking to you, you can use the Google Search Console to tell Google not to consider these links when ranking your page.

Backlinks are a prevalent and important part of SEO, one of which you hopefully now have a much greater understanding of. Of course, this is still a surface-level exploration of the topic, and there’s much more to learn about backlinks and their role in SEO, content, and digital PR.

And if you found this guide useful, be sure to check out some of the other guides here on the c3 blog, including our beginner’s guide to working in PR and our detailed article on what is content writing?

To learn even more about what we do here at c3, including the various services we offer and any current roles we have available, don’t forget to get in touch with our team. Together, we’ll help you start your digital agency journey or take your business to the next level.

The first step of any campaign is to find an original, but relevant idea. For this, you should come together as a team and throw ideas at each other, looking at what’s currently getting picked up in the media and how a story can stay true to your brand’s ethos and guidelines.

Key factors to consider for idea generation include your target audience’s interests and needs, vital media niches you want to reach with the campaign, what the competition is doing and whether you have the authority to comment on certain topics you’re thinking of exploring as part of the campaign.

For help on how to run brainstorms, you can read our helpful blog.

Depending on your campaign, you might have to collect secondary data to back up your messaging. For example, if you’re a travel brand you might want to scope out the best areas for fine dining across the world. For this, you would need to source relevant data, such as restaurant reviews and accessibility. Untrustworthy data should be avoided at all costs, as this can harm your story and your reputation, too. If you’re using secondary data you must also ensure you have approval to use the data for media purposes too.

Some of our favourite data sources that we used to form campaigns include Statista, YouGov, ONS, FOI requests, consumer polls, social listening and general search trends.

You can also source experts within the field you’re covering to add further authority to your campaign including influencers and other experts depending on the topic you’re exploring. At connective3, to elevate our campaigns we often collaborate with influencers, professors and psychologists to name a few.

While the content for the onsite blog and the design are being created, you can write the press release for your campaign. A crucial point of every release is to find the perfect hook that’ll catch the journalist’s attention immediately. It needs to be relevant, and newsworthy and cover important information including the who, what, why and when.

Relevancy is key when creating a media list and we always opt for quality over quantity. Your list should contain all relevant journalists to your story. You can find relevant journalists by using Google or other search engines by adding relevant keywords to see who has covered what in the past. Be sure to also look at your target publications and make sure the relevant journalists are also added to your list. Software such as Vuelio and Roxana can help you find relevant publications and journalists’ contact information.

Sometimes, your campaign can be ready to launch when suddenly breaking news erupts. Or perhaps you’ve launched your first angle and it’s just not bringing in the results you had hoped. So, first and foremost, you need to be prepared from the start. That’s why we always recommend having a thorough outreach plan in place. What angle are you launching first and why? Do you have different angles to approach different media niches with (you should)? What angles will you explore if the first doesn’t deliver? Or, if you’re aware of a potential situation that could impact the news agenda, do you have any supporting data or expert commentary from your campaign that can be elevated to use as a reactive opportunity should this happen? Always plan for the “what if”.

Once all your assets are live, you can start your outreach process. A tailored approach to relevant journalists is key. Look at what the journalists have written before and mention why you’re sending it their way. Do they cover wellness-led stories; Inform them your story fits their topics!

While no links can ever be guaranteed, there are ways you can increase the chances of coverage. At connective3, we look at what’s being covered in the news and adapt our subject lines and pitches to different journalists. Creating multiple angles to your story will also help you reach out to more journalists. However, don’t fall into the trap of bombarding journalists at once, you must take a tailored approach.

If you’re using software such as BuzzStream to help your outreach, look at the opening rates; is it low, or high? How many times do journalists open your emails, is it one, or perhaps five or six times? Reading the data from your initial outreach can help you adapt your press release for the future.

Hopefully, you now have a better understanding of what a digital PR campaign consists of. There are many key components and threads of information to keep track of, but with excellent time management and a strong team, you can create the most interesting digital PR campaign, and adapt it to the media landscape.

Want to learn more? Read more about the digital PR team and their work on our site.

Public Relations, or PR, comes down to promoting a brand and protecting its reputation. You shape their outer image and push campaigns to the public that promote their tone of voice, their values, and their products. They push these campaigns through traditional and virtual media, like newspapers, radio, television, and social media, as well as blogs and vlogs.

PR uses these outlets as it allows brands to build relationships with their audiences and client base, as trusted news outlets tend to be viewed by the public as credible sources, giving your clients a trusted base on which to promote themselves.

Behind these campaigns goes a lot of work; research of trends, keywords, and strategy, as well as writing campaigns, pushing these out to carefully crafted lists of journalists and the members of the media industry, and then following up on these campaigns and monitoring them for results to present to your clients.

Public relations work can come in three forms – in-house, agency or freelance. In-house PR will involve working for one client and promoting their work, as well as working on the protective side of things too. Agency work, similar to freelance work, will involve working for multiple clients and managing multiple campaigns at once.

Agency work will see you working alongside a wider team of professionals, possibly data teams, social media teams and content teams to come up with your content, while freelancers likely have to balance multiple roles and responsibilities at once.

Whichever form of PR you fall under, there are a variety of roles that you could undertake, and different scales of progression that you could work towards.

There are different avenues you can follow within the umbrella category of PR roles – social media specific, traditional media-specific, content creation and management. We also have an international PR team that deals with clients across Europe and America, as we are lucky enough to have many team members who are multilingual, with team members who can speak German, Norwegian, Italian, and Spanish, to name a few, and you can find out more about this in the international section of our website.

Within c3, our digital PR team has a set structure of progression that goes:
PR Executive > Senior PR Executive > PR Strategist > Senior PR Strategist > Head of PR

Here’s a breakdown of each of those roles and their different responsibilities to give you a clear overview of what would be expected of you at each level.

One of the top positions at c3 is the role of Head of PR. This role as the head of a department involves a lot more people management and spreading yourself over more campaigns in a supportive role rather than dedicating your time to one or two clients.

• Managing the PR team members
• Support all company campaigns
• New business research and finding new clients
• Managing team performance and KPIs
• Running your own accounts and clients

It’s important to remember that previous campaigns are never really finished – it’s always possible to revive an older campaign if it becomes newsworthy again, or if you can find a way to reangle it to make it work with current trends.

The Google Trends tool allows you to examine and analyse search trends over a period of time for a particular term or keyword. PR pros can use this as their source of data or boost the relevance of an existing piece.

Ahrefs, which is considered an all-in-one SEO toolkit, is a popular piece of software that we use across a variety of teams at C3. The tools available on Ahrefs include a site explorer, content explorer, keyword explorer, rank tracker, and link intersect.

With Keyword.io, you can find autocomplete keyword suggestions for popular search engines like Google, Amazon, and YouTube. There is no doubt that this tool is incredibly versatile, as it can be used by a variety of teams in digital marketing, including PR teams.

While a degree in PR or media relations is a great way to prepare yourself for a role in PR and make yourself a great candidate for PR roles, it’s not the only way you can get into a role in PR! Here are some ways you can work towards a career in PR, and have some great examples to show in your CV when you do apply for any PR jobs:

• Keep up to date on news and trends – be aware of some of the big news items that are trending when you go for an interview/apply for a role. This is a great way to show that you have a finger on the pulse for trending topics and can come up with strong campaign ideas.
• Showcasing your writing capabilities e.g., start a blog, freelance for some magazines/newspapers/student journals – strong writing abilities are key for working in PR.
• Demonstrate initiative – being able to show that you can step up when a member of your team is incapacitated will stand you in good stead to step up to help on campaigns that need extra help.
• Showcase your creativity – whether you love creative hobbies or can showcase any creative projects you’ve been a part of, you’ll show any prospective employers that you can think outside the box and create unique ideas.

A career in PR is a great starting point for creative people with a vision to create projects that they want to shout about loud and proud – if you think that PR could be the right career for you, start working on your progression today!

For more information on what it’s like working in PR, make sure you check out our PR starter pack.

If you’d like to speak to any of our PR team about anything we’ve covered in our guide, you can get in touch with us to chat some more. You can also find all of the roles that we are currently looking for in the careers section of our website.