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A press release is your chance to grab a journalist’s attention, so make it count. Our top tips on how to write a killer press release will ensure yours get the cut-through they deserve!

Be specific

Define your story and highlight the angles you want to include and speak to the press about. Avoid waffling in a press release; it needs to be succinct and to the point.

A Newsworthy Headline

Include an attention-grabbing headline, the more salacious and striking the better! If you’re struggling to come up with one, look at the key stats or main crux of your story and go from there. It may also be helpful to look at what journalists are writing about and how they are writing articles as you may want to adjust the headline depending on the journalist or publication you’re contacting.

Highlight Key Stats

If you have key stats or data to help amplify your press release, include these in bullet point format under the headline and flesh these out in the rest of the release copy by expanding on each point in a separate paragraph.

Include Quotes

Quotes can provide insight into a subject so include these to back-up specific points if you’re able to. Again, make sure they are relevant, useful and concise. Don’t include language most people won’t understand.

Include Boilerplate copy

Make sure to include your client’s boilerplate copy so journalists know who to reference in the piece. This should come right at the bottom of the release.

And finally, make sure to proofread your press release! Don’t fall at the first hurdle by letting sloppy punctuation and grammar hold you back.

We’ve included our example press release template to get you started below:



  • Key points
  • Key points
  • Key points

Press release copy

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc,


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Client boilerplate copy