A press release is your chance to grab a journalist’s attention, so make it count. Our top tips on how to write a killer press release will ensure yours get the cut-through they deserve!

Be specific

Define your story and highlight the angles you want to include and speak to the press about. Avoid waffling in a press release; it needs to be succinct and to the point.

A Newsworthy Headline

Include an attention-grabbing headline, the more salacious and striking the better! If you’re struggling to come up with one, look at the key stats or main crux of your story and go from there. It may also be helpful to look at what journalists are writing about and how they are writing articles as you may want to adjust the headline depending on the journalist or publication you’re contacting.

Highlight Key Stats

If you have key stats or data to help amplify your press release, include these in bullet point format under the headline and flesh these out in the rest of the release copy by expanding on each point in a separate paragraph.

Include Quotes

Quotes can provide insight into a subject so include these to back-up specific points if you’re able to. Again, make sure they are relevant, useful and concise. Don’t include language most people won’t understand.

Include Boilerplate copy

Make sure to include your client’s boilerplate copy so journalists know who to reference in the piece. This should come right at the bottom of the release.

And finally, make sure to proofread your press release! Don’t fall at the first hurdle by letting sloppy punctuation and grammar hold you back.

We’ve included our example press release template to get you started below:

 

HEADLINE

  • Key points
  • Key points
  • Key points

Press release copy

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ENDS

About Client

Client boilerplate copy

 

Bex Fairbrother

Bex Fairbrother

PR Strategist