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Connected TV (CTV) Advertising

Where storytelling meets precision.

Your customers aren’t just scrolling; they’re streaming. Connected TV puts your brand into the living room, reaching people where they’re most engaged. We run campaigns across the UK’s leading streaming platforms to deliver premium ad experiences that cut through, connect, and convert. 

Premium platforms, maximum impact

Our approach to CTV

At Connective3, we don’t see CTV as just another ad placement. It’s a chance to tell your story on the biggest screen in the house and build meaningful frequency across devices. Our cross-channel expertise ties these elements together, so you don’t have to. 

Audience-first targeting

We go beyond basic demographics. Our campaigns are built on a deep understanding of your audience’s true motivations, ensuring your message resonates and drives meaningful action. 

Integrated excellence

CTV ads work best when they’re part of the bigger picture. We connect your campaigns with social, video, programmatic and more to build a consistent brand experience that drives impact across the full funnel. 

Creative that connects

Great creative is what makes CTV marketing unmissable. In partnership with our sister agency, Powerhouse, and our in-house creative specialists, we develop compelling, motivator-based brand messaging frameworks that capture attention and make your brand unforgettable. 

Advanced measurement

We go beyond surface metrics. Through geo-lift tests, brand and conversion lift reporting, and our proprietary marketing mix modelling, we show the real impact of your campaigns to prove your investment is driving business growth. 

Get started

Ready to put your brand on the biggest screen in the house? Let’s talk about how CTV advertising can slot seamlessly into your brand media marketing and deliver measurable results. 

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