BrightonSEO
YouTube Ads
YouTube Ads, part of the Google Ads platform, are a powerful way to connect with your audience through engaging video content. Whether you’re looking to increase brand awareness, drive traffic, or boost sales, YouTube Ads provide the tools, and audience reach you need to achieve your goals.
As Google Premier Partners and part of Google’s Video Expert programme, the Connective3 team have access to exclusive training and insights to help develop industry leading expertise in YouTube Ads – which apply to all of our client’s video strategies to maximise their success.
Why YouTube ads
In recent years YouTube has been an increasingly effective way to engage consumers. It is the only multi-format platform, with shortform, longform, live and connected TV content formats offered, making it far more diverse than other video advertising platforms.
98
%
of UK online adults visit YouTube every month (including 55+ year olds)
This broad spectrum of ad types works alongside powerful measurements solutions such as brand lift studies, search lift studies & conversion list studies, with all data fully integrated into the Google Ads framework. This provides you with a clear view of how your ads are performing across different audience groups and allows you to better manage the success of your strategies.
Creative integration
Our YouTube ads strategies are supported by best-in-class creative that demands attention and drives performance.
We take a data-led approach to developing YouTube assets and have invested heavily in ad-format testing to establish a clear understanding of the best creatives to drive response.
Whether you have your own existing suite of videos and imagery, or you’re looking to work with our in-house team to develop custom creative, we are experienced in working delivering ads that drive engagement and demand within a wide range of verticals.
Our clients
International YouTube strategy
With a global client base, we’re skilled in adapting successful creative and scaling this across territories. Our international team includes native speakers in French, German, Italian, Spanish and more languages, enabling us to not only translate but to understand cultural nuances, and to adapt creative to ensure performance levels are maintained across all borders.
Training and consultancy services
Get the best of our team’s expertise on a consultative basis, helping you to establish the frameworks and tracking that you need to drive success from AI in your ads.
We can also offer training and support to empower your in-house teams to deliver sustainable strategies from both Demand Gen and Pmax – without having to rely on agency support. Our teams have received extensive training and insights as part of Google’s Premier Partner agency programme, and through our training offering are able to support our brand partners with leveraging these insights to drive success from their strategies.
Ready to get started?