Up North
Up North Agenda 2025
We’re so excited to share the official Up North 2025 agenda with you. There’s a keynote from F*ck Being Humble’s. Stefanie Sword-Williams and so many talks, panels and fireside chats to choose from.
If you want more information on what each of the talks will cover, please check out our speaker page.
08:30
—
09:30
Registration
Join us from 8.30, we’ll be serving complimentary tea, coffee and pastries before the talks start. Make sure you get to the event in good time to secure a good spot!
09:30
—
09:40
Introduction
We’ll kick off the day with an introduction from our hosts.
09:40
—
10:05
Stage one
TikTok Shop: Unlocking discovery commerce
Broghan Smith
Head of Fashion Key Account Retailers, TikTok
Stage two
AI: The magic and the machine
Tom Lanaway
Product Manager, Connective3
10:05
—
10:30
Stage one
More than just a buzzword: Building real community through organic social
Naomi Horan
Social Media & Influencer Manager, Cloud Nine
Stage two
Embracing disruption through teamwork and AI
Kate Manton
Coach & Mentor, Baobab Works Ltd
10.30
—
10.55
Stage one
Influencer marketing panel
Tom Higgins
Founder & CEO, GIFTA
Molly Bartram
Senior Influencer Marketing Manager, Connective3
Stage two
There’s only one YouTube: Where creative brilliance meets Google AI
Andreas Stefanou
YouTube Product Lead, Google
10.55
—
11.30
Morning break
Join us in the networking area for complimentary tea and coffee from our sponsors, Ahrefs. Make sure you say hi to our lovely sponsors who are exhibiting.
11.30
—
11.55
Stage one
F*ck Being Humble: Be brave and leave a legacy
*Please note that Stef’s session is from 11.30-12.30
Stefanie Sword-Williams
Founder, F*ck Being Humble
Stage two
Beyond the click: Building brands that drive real growth
Claire Stanley-Manock
Chief Growth Officer, Connective3
11.55
—
12.20
Stage one
F*ck Being Humble: Be brave and leave a legacy
*Please note that Stef’s session is from 11.30-12.30
Stefanie Sword-Williams
Founder, F*ck Being Humble
Stage two
Brand vs Performance: Striking the balance that actually drives growth
Perla Bloom
Global Senior Comms Planning Manager, Expedia Group
12.20
—
12.45
Stage one
F*ck Being Humble: Be brave and leave a legacy
*Please note that Stef’s session is from 11.30-12.30
Stefanie Sword-Williams
Founder, F*ck Being Humble
Stage two
Cutting through the noise: Media, talent & storytelling in a saturated world
Holly Watson
Head of Marketing, Co-Op Live
Adam MacDonald
Commercial Publishing Lead, News UK
12.45
—
2.00
Lunch break
Hot lunch is available to purchase at Victoria Warehouse, or you can head out to some local shops.
2.00
—
2.25
Stage one
Session tba
Martha Evans
Creative Producer & Social Media Manager, Sidemen Entertainment
Shannon Royal
Creative Producer, Sidement Entertainment
Stage two
The SERPs are shifting: Here’s how to evolve your organic strategy with it
Elle Pollicott
Organic Search Director, Connective3
2.25
—
2.50
Stage one
The power of purpose: Building community in tech as a female founder
Nicola Gunby
Co-Founder & CMO, CLIQ
Stage two
How SEO & PPC can be married at first sight
Dan Morehead
SEO Manager, Channel 4
2.50
—
3.15
Stage one
Thursdays only: Disrupting dating and building a brand that breaks the rules
George Rawlings
Co-Founder, Thursday
Stage two
How to create a successful SEO roadmap
Gus Pelogia
Senior SEO Product Manager, Indeed
3.15
—
3.45
Afternoon break
Join us upstairs in the networking area for the final networking break of the day.
3.45
—
4.10
Stage one – Digital Bites track with 8-minute talks
Talk one: Mercy Fulani – Once upon a time, your content flopped
Talk two: Fiona Robinson & Cadie Mayor – CTRL+P for impact
Mercy Fulani
Account Manager, Noticed.
Fiona Robinson
Country Captain UK, Print.com
Cadie Mayor
Co-Creator, Print.com
Stage two
People power: How communities build the brands of tomorrow
Gaby Mendes
Co-Founder, Passata
Olivia Hanlon
Founder & Co-Founder, Girls in Marketing & Passata
4.10
—
4.35
Stage one – Digital Bites track with 8-minute talks
Talk three: Tom Baker – Borderless growth: Navigating international expansion through marketplaces
Talk four: Ben Martin – Ain’t it a wonderful world: Maximising your budgets, without compromising on creative or damaging your brand
Tom Baker
Founder, FordeBaker
Ben Martin
Partnerships Manager, Powerhouse
Stage two
Magnetic marketing – The laws of brand attraction
Helen Hope
Heritage Brand Manager N Brown Group
4.35
—
5.00
Stage one – Digital Bites track with 8-minute talks
Talk five: Sophie Smith – In my revenue era: How Taylor Swift helped me make $200k
Talk six: Karl Randay – How to uncover hidden opportunities: Using Friction Mapping to take action at pace
Sophie Smith
Content Executive LOOKFANTASTIC
Karl Randay
Experience Director 383 Project
Stage two
Personal branding panel
Ash Jones
Founder Great Influence
Clair Heaviside
Co-Founder and Creative Director Seretonin
Rosa Mitchell
Director of Manchester Connective3
5.00
—
7.00
After-party
Join us upstairs for drinks and networking, sponsored by Print.com.