Avon: Trafford Centre Activation

Client

Service

Influencer Marketing
Social Media

Year

2024

41 M

Impressions

29 %

Increase in Make-Up + Care online sales in the following week

Connecting an offline activation, influencers and online content amplification to launch a brand new product

What we did

We created an epic physical activation in the Trafford Centre wherein influencer, celebrities and members of the public got a makeover from a professional makeup artist.

From there, their photo was streamed onto a billboard in front of the whole shopping centre. There was no editing and no retouching and the whole experience made sure everyone looked fabulous and felt like they were the star of the show.