C3 Supper Club
We can provide you with the user insights to ensure you are focusing on the areas that matter on your website.
User Research
Understand your users on a different level.
Our approach
We have completed research projects for big brands within the e-commerce, travel and FMCG industries. Whether these have been standalone or recurring projects, the user research sessions have always provided value and additional knowledge to businesses.
Want to understand how users behave on your website and visualise what you need to do to improve their experience? Get in touch below.
How it works
Project brief and recruitment
Working with you, we understand what your aim and objectives are to formulate a structure and unique approach for the research sessions. We then utilise data platforms to recruit your demographic or target demographic to take part in the sessions.
On the day
After each of the sessions we compile key themes and a summary, so that you can easily see the key talking points from each of the participants. Want to watch the sessions live? We can provide you with the link so that you can watch along live as the sessions take place.
Scripting and tasks
We plan and collaborate with you to create the basic structure for the sessions, including user tasks and any specific areas of interest. We do this to make sure that we get the most out of the research, whilst making sure we utilise the time that we have with the users.
Key findings report
Once all of the research sessions are complete, we provide you with a report that demonstrates the key themes along with various recommendations. These recommendations are prioritised so that you have a clear direction of where to prioritise and focus your time.
Tailored and transparent reporting
Our CRO specialists validate hypotheses using data through A/B split tests and multivariate tests to answer business questions efficiently. We are experienced with:
- Optimizely
- VWO
- Google Optimize
Our findings are presented in an easy-to-understand format, and we customize approaches for navigation restructuring, website redesign, or new functionality introduction.
Consultancy and training
Want to understand how users behave on your website and visualise what you need to do to improve their experience? Get in touch below.
Want to know more?