Libby Windle
Group Head of PR
C3 Newsroom
Reactive PR from our dedicated newsroom team.
We react to trending stories and discourse in the news by putting our clients and their internal expertise at the forefront of these conversations. Our newsroom approach offers a quick-win tactic that requires a timely response and delivers top-tier media results that get your brand noticed by the right audience at the right time.
Our approach:
Getting your brand in the news
Our dynamic newsroom strategy combines daily news briefings, live trend monitoring, and social listening to swiftly identify opportunities for our clients. We collaborate closely with them to craft effective responses, leveraging comments, top tips, internal sales data, or interviews with industry influencers such as sports stars, reality TV personalities, and actors.
Once formulated, we distribute these responses to our extensive media contacts, spanning national, lifestyle, entertainment, trade, regional, and international press outlets. This proactive approach bolsters your organic goals by enhancing site authority through coverage in relevant and authoritative media sources, while also fostering trust and positioning your brand as a leading authority on trending topics.
Newsroom services
01
Influential interviews
As stories develop, many people want to hear from well-known figures in the subject area on what they think about the situation. Through our celebrity interviews, we gain access to the insights of some of the most relevant and influential people in the industries and drive high-quality links to your site.
02
Reactive stories
Staying on top of the news can give you the edge and make you stand out from the competition. By utilising opportunities such as Awareness Days, or by jumping on trending topics as soon as possible, Newsroom will ensure that you never miss an opportunity.
We’ve worked with some of the biggest brands
See the results for yourself
We know we can talk a big game sometimes – but we can back it up with results too.
Meet the team
We’ve curated a team of digital PR experts and ex-journalists who know when to jump on a reactive story for their clients. Together, we developed our Newsroom success, focusing on an ‘always on’ and ‘always there’ approach. ‘Always on’ ensures we keep an eye out for emerging trends and stories, while ‘always there’ ensures we have the time and expertise to react to the trends.
Joe Hewlett
Senior Digital PR & Talent Executive
Emma Robinson
Digital PR Strategist
Jayna Mistry
Senior Digital PR Strategist
Example successes
Sanctuary bathrooms
For all the avid Glasto fans and holiday goers, for Sanctuary Bathrooms, we jumped on the increasing hype around the festival by revealing where the dirtiest toilets were located on the festival ground as well as uncovering the dirtiest parts of aeroplane loos
Holiday Cottages
Jumping on the Barbie-core trend, for Holiday Cottages, we found the perfect Barbie-themed, pink castle in the UK, and wrote a listicle about the best pink places you could book a stay if you fancied pretending to live in your own Barbie World for a few days!
Reassured
For Reassured, we focused on topical discussions ahead of the summer. Collaborating with parenting expert, Isobel Champion, we uncovered how parents can save money during the six-week summer holidays.
Loveholidays
Teaming up with flight experts and parents, we revealed the top half-term travel hacks, including how to bag freebies and get through security at a quicker pace.
Want to know more?
Contact us today to take your performance to the next level.
