C3 & Meta: Beyond Performance
Identify UX quick wins and uncover high-impact improvements with a data-led opportunity audit designed to boost conversions and accelerate growth.
Opportunity audit
Drive performance with user-first insights.
What is an opportunity audit?
Gain a comprehensive list of impactful UX optimisations driven by analytics data and behavioural insights. Our UX opportunity audit provides a clear development roadmap for an exceptional on-site experience.
We review both your website & data, research key competitors, and analyse user journeys to highlight areas that work well & uncover the pain points that are costing you conversions.
Our UX opportunity audit will typically highlight 20+ data backed optimisations that can be made to your site. These can be used to kickstart a CRO program or simply used as quick wins to add to your development backlog. These recommendations will help streamline the user experience on site helping you maximise conversions & will consequently help achieve a better performance across paid channels.
Tools & tech we use
Why is an opportunity audit beneficial?
Uses analytics and funnel analysis to uncover data-backed opportunities for optimisation.
Provides a comprehensive view of user behaviour, combining qualitative insights with heuristic analysis.
Includes competitor benchmarking to highlight where you can gain a performance edge.
Delivers a prioritised roadmap of recommendations to inform your development backlog and build a strong business case for future optimisation.
Offers cost-effective insight for smaller teams or those new to CRO and UX testing.
Helps identify UX and conversion barriers early, reducing wasted marketing spend.
Provides teams with a strategic foundation to launch and build an effective CRO programme.
We’ve worked with some of the biggest brands
Reporting
Following the audit, you’ll receive a detailed report that combines strategic insight with actionable next steps.
Audit report structure:
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- Executive summary – outlining overall site performance and top-level opportunities.
- Detailed findings – with annotated screenshots, explanations of each issue, and best-practice examples for comparison.
- Impact scoring – each issue is sored using our prioritisation framework.
- Action plan – a prioritised list of recommendations
Prioritisation framework
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- We use a structured scoring framework developed in house that looks at a variety of metrics such as conversion proximity, page traffic & ease of implementation to score recommendations objectively.
- This ensures we tackle the changes most likely to drive results first — whether that’s improving CTA clarity, optimising form steps, or reordering on-page messaging and allows you to move from audit to implementation immediately, with a clear understanding of which fixes will make the biggest difference.
See the results for yourself
We know we can talk a big game sometimes – but we can back it up with results too.
Want to know more?