thortful X Public Health England


Digital PR
Influencer Marketing



To mark Mental Health Awareness Week, our client thortful partnered with Public Health England, at connective3 we were challenged to build links on the back of the partnership.

The approach

We teamed up with influencer and TV celebrity Jack Quickenden. Jake was the perfect match for the campaign, as someone who had previosuly shared his own mental health struggles in the media. Using our influencer vetting tool we were able to match Jake’s social audience to thortful’s. In addition, his following (2M overall) and engagement across his social channels were astonishing, making Jake the right influencer to partner with for the campaign, and a key element in our strategy to help amplify the campaign’s results overall.

The results

This influencer collaboration gained coverage in major UK publications such as The Mirror, Metro, Tyla, The Sun, and Daily Mail.

This campaign achieved 11 links overall and is still gaining links now – due to updates on Jake’s personal life.

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