AUDIENCE TARGETED PPC
ChooseMyCar
Services
PPC
Year
2020
ChooseMyCar offer car finance and were looking for a partner to help them target potential audiences who were likely to be pre-approved for finance. Our audience focussed approach helped to achieve this and drive down CPAs by 29%.
The approach
Through the integration of approved and funded loan data, we were able to optimise to only applications that were likely to convert.
This strategy saw initial front-end metrics decrease but had a positive impact of the KPIs that mattered, approved loans and cost per approved loans.
The results
Through the integration of approved and funded loan data, we were able to optimise to only applications that were likely to convert.
The cost per click rose by 13% and the cost per application rose by 18%. However, as the audience strategy filtered out users unlikely to be approved the overall cost per approved loan reduced by a staggering 28%.
36
Increase in loan approvals
65
Increase in loan approval rate
29
Reduction in cost per approved loan
“Working with connective3 has been seamless from the very start and they have felt like an extension of our team. Their knowledge and expertise has taken our paid media to another level and their advanced use of data integration has given us a much higher rate of visibility and a great return on investment.”
ChooseMyCar
