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Financial sector marketing
An integrated approach to set your brand apart.
From navigating shifting customer expectations to breaking through the noise to establish a loyal customer base, there are a variety of challenges to overcome in the financial sector. So, using our connected approach, we’ll integrate multiple specialisms to set your business apart.
Our approach…
merging expertise for maximum impact.
In the ever-evolving financial landscape, staying ahead requires a strategic approach. Perhaps you’re a wealth management company eager to maintain a steady flow of clients, or an insurance business hoping to boost visibility? Either way, we’ll help distinguish your brand from its competitors.
From writing compelling content that informs and inspires, to creating attention-grabbing PR campaigns to shift brand perception, here at c3, we have the expertise to help. With a proven track record of success in the financial sector, we’ll craft an innovative strategy to navigate market complexities, solidify your reputation, and ultimately drive conversions.
Financial marketing services
SEO
A powerful SEO strategy ensures your brand remains visible to the right audience. From streamlining digital experiences to attracting quality traffic, our multi-disciplined team will focus on improving your organic search rankings.
Content
We understand that a solid content strategy is key when it comes to building credibility and driving relevant traffic. So, we’ll leverage our skills to craft compelling keyword-optimised copy, tailoring our tone to establish you as a trusted authority.
Digital PR
Looking to boost your online presence and ensure long-lasting visibility? Our digital PR team crafts targeted campaigns to showcase your expertise. Securing backlinks from authoritative outlets, we’ll deliver results that drive impressive performance.
Paid Media
Our paid media team drives conversions through strategic PPC campaigns. With a focus on maximising traffic and ROI, we’ll help you reach potential customers quickly and efficiently.
Social Media
Our social media team excel when it comes to expanding reach. Through avenues such as paid social and influencer marketing, we formulate strategies to boost brand awareness and foster authentic connections.
Creative
Our creative team produces compelling assets with your brand’s core messaging at the forefront. Whether it’s infographics to keep audiences engaged, video content to convey complex financial topics, or assets to consolidate brand identity, we have the expertise to help.
C360
We understand that every brand faces a unique set of challenges, so we’ll draw on our unique approach to help. Combining channel, creative, and strategic talent, c360 utilises skills from the entire digital marketing mix.
International marketing
Our international marketing team helps deliver results that resonate not only locally but globally. From international expansion to the consolidation of market leadership, we’ll direct our expertise towards your goals.
We’ve worked with some of the biggest brands
See the results for yourself
We know we can talk a big game sometimes – but we can back it up with results too.
Meet some of our travel marketing specialists
Claire Stanley-Manock – Chief Strategy Officer
“We pride ourselves in truly channel agnostic media planning. We work together as a single team meaning we always do what’s right for the campaign, with no hesitation. We’ve helped our financial clients to achieve this through a wide range of mediums, such as Google Shopping, paid social, display, video, audio, and much more. We combined our digital PR and paid media efforts for our financial client Blacktower Management to achieve a 194% increase in conversions and 94% increase in CPC in one campaign.”
Elle Pollicott – Head of Content
“Finance as a subject can be seen as dry, but it doesn’t have to be! I have experience working within the finance sector, getting strategies and content signed off by compliance and marketing teams; ensuring interesting content is regularly created that is useful to the reader, and adheres to brand guidelines and tone of voice.”
Will Levitt – Paid Media Director
“Keywords alone are not a good enough signal that someone is in market. We account for the person behind the click, their likelihood to convert and value. By talking exclusively to a brand’s audience and conveying appropriate messaging for each audience group at the right bid price – we deliver performance and growth in the financial market.”
Libby Windle – PR Director
“A strong digital PR strategy can help your financial services company cut through the noise of an already crowded market. We do this through planned, proactive, and reactive campaigns to gain an edge on competitors and adapt to an ever-changing market. Through customer focussed PR activity for our financial client Blacktower Financial Management, we were able to deliver 118+ links across 18 countries, driving 18K visits from one campaign alone.”
- Digital PR
300
%
Increase visibility
6.25
M
Estimated online views
4,500
Social engagements
- Content Strategy
- SEO
- c360
- Influencer Marketing
- Organic Social
- Paid Media
4.6
M
Impressions
1
M
Engagements
171
%
Overdelivered on target
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