Are you wanting to build links in Greece? Do you want to make your next campaign stand out from the crowd? International Greek PR campaigns can be a great way to get in front of your client’s audiences and increase rankings.
This blog is here to show you which outlets you should be targeting specifically to help get your campaign out of packed inboxes and into the publications where it will really take off. From the main media niches to which campaigns will land best in each publication, we’ve got you covered.
The media landscape in Greece
We’ve got an entire article on the media landscape in Greece that is packed full of useful information, like which regions campaigns will work best in, how to work with the different levels of trust in the media, and even how to properly address Greek journalists to help you get in the door.
We know that the media is firmly entrenched in political opinions and that financial and economic priorities have been at the fore of Greek priorities for many years now, making this category one of the biggest you could target.
Here are some of the different niches you could look to target with your PR campaigns.
The main media niches in Greece
There are several niches in the Greek media that have close ties to those in the UK, namely national and regional news, as well as politics, sport, entertainment, and business.
Here we’ve provided some more information on each of these niches, and in particular, we’ve explained the different types of campaigns that would land well in each of these niches and publications. We’ve also included the top outlets you should consider reaching out to when you outreach your international PR campaigns.
The top national news outlets you should consider targeting include:
- Ta Nea
- To Vima
Many of these publications look at the wider scope of events occurring in Greece and are great for pushing campaigns that have a focus on stats about the country, e.g., a PR campaign on top places to visit in Europe or even deep dives into population stats.
These publications are also a little more elevated than many magazines and regional outlets, so are less likely to opt for fluffier PR pieces.
The top regional news outlets to be aware of include:
- Aegean Times
- Aggelioforos (Macedonia)
- ThessNews (Thessaloniki)
- AthensVoice (Athens)
- Athinorama (Athens)
- Anexartitos Typos (Pireas)
- Chios Omogeneia (Chios)
- Dimokratiki (Rhodes)
- Eleftheria (Larissa)
- Enimerosi (Kerkyra)
- Epirus News (Epirus)
- Evia News (Evia)
- Hellenikon (Kalamata)
- Mesoghios (Heraklion, Crete)
- Patris (Heraklion, Crete)
- Proti (Thrace)
- Chiosnewsv (Chios)
These publications are probably one of the most limited niches you could try to target, as they will only really be interested in news that pertains to the local region.
Therefore, news about Greece as a whole is less likely to land with these publications. If you push a campaign that features the region e.g., a tour of the best hotels in Heraklion, Crete, then it’s likely that this type of campaign will be really popular.
The Greek political niche is particularly interesting and a hard nut to crack. The publications worth being aware of include:
The term politics is used as a broad umbrella term to cover a wide variety of subjects, from EU issues to law events and even the military. These outlets cover major political events occurring in Greece and will overlap somewhat with the business publications too in terms of economic policy and impact.
These outlets can be a little trickier than the entertainment outlets for example, as their news is more grounded in stats and facts about Greek politics, people, and climate, similar to how outlets such as The Guardian or the BBC would cover things happening at home and abroad, such as a US election or a foreign war.
It’s best to adopt an authoritative and respectful tone of voice with these types of outlets and target them with more formal campaigns that relate to the EU or Europe as a whole.
- Athlitiki Makedonias Thrakis (Sports, Northern Greece)
- Gazzetta (Sports)
- Sdna.gr (Sports)
- sportime (Sports)
- Sportline (Sports)
- Fit for Fun (Fitness & Lifestyle)
- Istioploikos Kosmos (Sailing)
The sports outlets are similar to those in the UK in that they focus on big sporting events, and news from different sporting arenas, and they can even favour particular sports teams. This category also includes some more lifestyle-based outlets, such as ‘Fit for Fun,’ which focuses more on healthy lifestyles, habits, and keeping up with general fitness, similar to Women’s Health in the UK.
These outlets will be interested in most sporting news, particularly if it pertains to Greek sports, Greek sports personalities, or even includes Greek national teams. These outlets will be more casual and relaxed than the political outlets, however, it’s still best to adopt a formal tone when addressing the journalists to gain favour.
The entertainment outlets that are most popular in Greece include:
A large portion of their content follows the lives of celebrities and offers lifestyle commentary on fashion, design, beauty, etc. In addition to covering on-screen drama, they also keep their readers up to date on the lives of their favourite actors and actresses.
Women between the ages of 16 and 25 are mostly their target audience, and their tone of voice is extremely informal. Entertainment campaigns that work well in the UK and the US could also work here, e.g., “The most followed Greek artists in the world” or “Who are the richest Greek celebrities in Hollywood?”.
Business outlets are another popular niche in the Greek media landscape, particularly as economic issues are so important in the country following several economic disasters. The main outlets to follow are:
- Epilogi (Economic Review)
- Imerissia (Business)
- Ot.gr (Economic Review)
- Capital.gr (Business)
- Isotimia (Business)
These outlets will focus on important trends in the business world, and therefore are more likely to take on campaigns that deal with financial issues, such as cryptocurrency or the rise and fall in new business trends. Their target audience is likely to be male and in the older generations too, so more traditional content is also likely to appeal to their audiences.
For successful international PR campaigns, it is vital to understand the culture, traditions, and landscape of the country you are targeting. The international section of the c3 website offers further insight into media landscapes, not just in Greece, but around the world. Our native in-house speakers can also provide insight for you into different industries and PR campaigns, so reach out to our team today to work with our experts.