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Reports

Study: Why Amazon’s brief exit from Google Shopping shows CPC isn’t the goal

Our latest study explores what really happened when Amazon pulled out of Google Shopping. While many expected CPCs to shift dramatically, the data showed a different story.

Reports

28 min read

Future of search

This comprehensive guide explores how organic search is evolving in 2025. Learn what Google’s AI mode means for marketers, how to optimise for emerging features like AI overviews and social search, and ways to measure success across every format.

Reports

28 min read

The changing search landscape: incorporating video into your content strategy

This comprehensive guide explains how the search landscape is changing. We explain what’s new in 2025, tips on how to get your videos to rank and how to tie it back to your on-page content strategy.