Content Writing
Creating engaging and informative content.
From informative guides and blog posts to practical product advice, and helpful FAQs, every site needs great quality content. It’s the key to increasing brand awareness, and building trust amongst your audience, which will ultimately lead to conversions.
Our approach
Our team of content strategists set the overall strategy in terms of what needs writing, and what format it needs to be in. Our team of content writers bring it to life.
When we first start working with you, we’ll work with your in-house team to fully immerse ourselves in your tone of voice, your customers’ wants and needs, and your key conversion points.
We follow quarterly roadmaps set by our strategists, ensuring all content is created in line with wider organic KPIs, whilst working with you to ensure any feedback is implemented. We can also upload content to your site if that’s something you’d like to take off your hands.
In addition to creating content for SEO, we also collaborate with our content marketing and digital PR teams, ensuring content that’s crafted for campaigns is informative and engaging, and leaves readers wanting more.
Content writing services
Blogs and guides
We can create content that’s engaging and informative, captures your tone of voice perfectly, and provides readers with everything they need to know, building trust so that when they’re ready to convert, they’ll do so with you.
FAQs
Once our team of content strategists have determined where a keyword is best placed, we can create FAQ content that’ll answer the reader’s question, whilst providing answers on similar subjects, if they want to find out more before making a purchasing decision.
Existing content optimisations
Alongside creating new content, we work with our content strategists to identify older pages that need a refresh. This could be through optimising anchor text, correctly formatting subheadings, or rewriting and adding whole sections of new content.
Category and subcategory pages
Category and subcategory pages need punchy but practical content. Our content can explain exactly what your products/services do and encourage readers to browse your offerings and push them further down the conversion funnel.
Interactive tools
From calendars to interactive infographics, calculators and more, not only can we provide suggestions on tools that will help to engage and inform readers, but we can create the accompanying copy for it, too.
Content-specific reporting
From looking at keyword positions to organic traffic and conversions, we’ll provide you with feedback as to how content is performing, as well as the next steps on how to get future content to work even harder.
Consultancy and training
If you want to train your writers in the art of crafting content for SEO, you’ve come to the right place. Our writers can draw upon their years of experience to put together a training session for your employees, taking you through everything you need to know about creating engaging, informative content that will rank.
You can pair this with our bespoke content strategy training that our strategists can run, for a full overview of auditing and ideation, through to implementation and creation.
Want to know more?