Previous project
To drive links, coverage, and boost SEO visibility for fasthosts, we created a digital PR campaign to highlight the biggest fake influencers on social media.
Fake Influencer Digital PR campaign
Delivering 100+ links across 11 countries
The approach
Using social media data we were able to reveal the celebrities with the highest percentage of fake Instagram followers.
Client
Service
- Digital PR
Year
2021
101
Links in 11 countries
2
TV features
The launch
We pulled the data into an interactive asset which we hosted on fasthost’s website and outreached globally.
The results
The campaign landed in publications including Forbes, Slide.ca, MSN and more. It was also featured on The Philip DeFranco podcast which has 3.1 million subscribers.
We gained coverage in 11 countries, including Greece, UK, Spain, Italy, Australia, Austria, Cyprus, USA, Sweden and Canada.
101
Links in 11 countries
2
TV features
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