Driving performance through connected social commerce.
We specialise in TikTok Shop strategies that turn engagement into conversions. With a full-service social commerce approach, we manage your TikTok storefront and creator partnerships and use our expertise in PPC Shopping campaigns to optimise your product listings drive measurable sales & revenue growth.
We bring together our shared experience in paid media and influencer management to ensure your TikTok shop has the perfect blend of hard working, well-managed affiliate creator content that is expertly amplified to drive maximum sales and revenue.
Creators are curated by our in-house social team, with collaborators chosen to match your brand values, we then amplify your content through performance marketing tactics delivered by our paid social team to maximise your impact. Post campaign high performing creators will be identified for wider collaboration and top hooks will inform future social content and ads.
Our experience spans territories and languages, and includes marketing leading brands from health & beauty to lifestyle and even B2B, which means you get the best of in sector and out of sector advice.
Working with you, we will set-up your TikTok Storefront. From account creation to profile and grid management, linking up the commerce store and importantly making sure it’s optimised for relevant TikTok searches.
Our team of shopping experts will optimise your product listings to ensure they have the right keywords, categorisation and rules for optimum placement in the storefront. Listings content will lean on our social bias framework for the highest conversion rates and revenue.
Creators will be selected based on their content and to ensure they align with your brand. We will manage your commission structure to ensure quality and reach, whilst maximising efficiency to drive cost effective incremental sales and revenue.
Hand-picked creators will promote your products using video ads and live content, featuring links to your TikTok Storefront or products enabling a frictionless checkout for maximum sales and revenue.
Our award-winning paid media team will identify sales driving content and boost this forward using our conversion driving methods to reach and engage your audience.
As with all our media what drives performance is analysis and insight, and TikTok Shop is no exception. Alongside sales and revenue we will identify what content trends, creators and hooks are driving performance. These learnings will be both driven by and will fuel wider media creative testing.
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