brightonSEO
Local SEO
Helping you rank in your local area.
Prioritising local SEO is crucial, especially for emerging businesses. Our experts optimise your site for map packs, local keywords, and Google Business listings to significantly enhance visibility in your local area and beyond, complementing broader search engine optimisation efforts.
Growing your local rankings
For many of us making local searches online, we never really stop to consider how these differ from the general searches we carry out daily. But when it comes to SEO, local optimisations can sit in a world of their own.
Unlike general search results, the moment a search engine detects what it deems as a ‘local search’, the results page is adjusted to provide a more nuanced and detailed list of results in an attempt to deliver information relevant to the user’s current location.
However, what results appear for a user in one location can vary wildly when compared to the same search a mile down the road. For example, map packs, three or more Google map results associated with a query, feature on roughly 29% of local searches, and they consistently display varying results throughout nearby areas.
So, it’s crucial to tap into the factors that govern local SEO across the entirety of your business area to appear front and centre on a local search level. And that’s exactly where our team of local SEO experts can lend a hand.
See the results for yourself
We know we can talk a big game sometimes – but we can back it up with results too.
Our local SEO services
Crafting a tailored local SEO strategy is essential, and our team doesn’t rely on a one-size-fits-all approach. We create a customised plan for your business, which may involve specialised local pages, optimising site details for Google Business listings, managing citations, and conducting keyword research for on-site content optimisation.
What platforms do we use?
As a local SEO agency, we have access to a suite of useful tools that enable us to deliver high-quality work and results for our clients.
The specialist local tools we use include:
- Google Business
- Bing Places
- Apple Maps
For the full list of the SEO platforms and software we use, you can visit our technical SEO page.
SEO services
Technical SEO
SEO success requires a website that is built on strong technical foundations. Search engines must be able to crawl and index your site effectively, and that’s where technical SEO comes in.
Content strategy
Our strategists plan, develop and optimise on-page content strategies that are tailored to your audience, while establishing site expertise and relevance, to get you ranking on the search engine result pages (SERPs).
International SEO
We can help your business capitalise on worldwide markets with a dedicated international SEO strategy.
Ecommerce SEO
Ecommerce sites require unique SEO strategies. We can ensure your products and services get seen by the right people, creating a seamless online shopping experience for everyone.
Site migration
We’ll work with you to protect your website visibility and rankings through a migration or re-platforming.
Want to know more?